Senior Commercial & Strategy Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the ongoing analysis of player and revenue performance across the organization, encompassing:

• - Trends in retention and reactivation across various cohorts (by product, acquisition source, and player segment)

• - Cohort payback and lifetime value, providing a clear understanding of how quickly and sustainably we generate value

• - Average Revenue Per User (ARPU) and value distribution among sportsbook, casino, and cross-product players

• - The influence of bonuses and promotions on both short-term activities and long-term value

• Conduct analyses throughout the entire player lifecycle:

• - From acquisition to onboarding, early engagement, and long-term retention

• - Identifying points where players disengage and where value is created or lost

• Dissect performance across crucial verticals and levers:

• - Sportsbook: staking behavior, margin dynamics, event-level engagement, promotional effects

• - Casino: game mix, session frequency, cross-sell dynamics, revenue consistency

• - Retention & Promotions: assessing how incentives, features, and experiences affect engagement, frequency, and long-term value

• Comprehend how commercial activities translate into product performance:

• - Examining how the quality of acquisition impacts retention and lifetime value (LTV)

• - Understanding how onboarding and initial experiences influence long-term behaviors

• - Analyzing how incentives and features affect engagement, frequency, and value beyond immediate gains

• Assist in evaluating and supporting key commercial and product initiatives, including:

• - Free-to-play games as drivers for retention and engagement

• - Frameworks for rewards and loyalty (e.g., progression systems, incentives, VIP mechanics)

• - Promotional mechanisms such as prize draws and campaigns

• - Launches in new markets and territories

• Define and measure success effectively:

• - Establishing clear KPIs from the outset

• - Monitoring performance after launch

• - Identifying successful strategies and areas that require evolution

• Determine the factors driving changes in key metrics:

• - Clearly explaining shifts in retention, revenue, and payback in a structured manner

• - Differentiating between short-term impacts and sustainable enhancements

• Translate analyses into clear, actionable guidance:

• - Identifying focus areas to enhance performance

• - Recognizing necessary changes in product, retention, or promotions

• - Assisting teams in prioritizing initiatives with the most significant impact

⛳️ Requirements

• Essential experience in iGaming or betting

• A minimum of 4 years’ experience in commercial, analytics, or strategy positions

• Strong understanding of player economics and lifecycle metrics (retention, LTV, payback, ARPU, etc.)

• Proven capability to convert analysis into clear, actionable insights

• Extensive hands-on experience with data and BI tools

• Proficient in using tools like Omni, Looker, Tableau (or similar) to independently explore data and perform analysis

• Comfortable collaborating across multiple teams (product, marketing, trading, finance)

• Excellent communication skills — able to simplify complex issues into structured explanations

• Collaborative mindset — working with teams to enhance performance rather than just reporting

• Methodical thinker with a keen attention to detail

• Experience in both sportsbook and casino sectors (Nice to have)

• SQL proficiency or experience working closely with data teams (Nice to have)

• Familiarity with lifecycle and retention mechanics (Nice to have)

🏝️ Benefits

• Private health insurance with zero excess, which includes optical coverage and optional dental care.

• Income protection, ensuring your earnings are safeguarded and providing peace of mind.

• Tenure-based holiday policy: after three years, you receive an additional two days of leave, increasing to a total of 30 days annually after five years.

• Flexible working arrangements and a fully supported home office setup, enabling you to perform at your best from home.

• Nursery salary sacrifice scheme, helping parents save thousands annually on nursery fees.

• Salary sacrifice options for technology and holidays, allowing you to spread the costs of desired items.

• Retail discounts and subscription benefits across a diverse range of brands.

• Quarterly team social events to connect, celebrate, and enjoy time together.