Senior Client Strategist – Digital, Growth

This is a fully remote position, open to applicants in Florida.

📋 Description

• Act as the strategic leader for a portfolio of client accounts focused on growth

• Establish trusted relationships with business owners and key stakeholders

• Facilitate quarterly business reviews, planning sessions, and growth strategy meetings

• Convert business objectives into practical marketing strategies

• Create annual and quarterly marketing roadmaps that align with client objectives

• Provide counsel to clients regarding paid media, CRM, websites, automation, creative solutions, and analytics

• Identify growth opportunities and propose strategies to enhance leads, revenue, and customer value

• Develop and steer integrated marketing strategies across various channels including paid advertising, lead generation, CRM, automation, funnels, CRO, email, SEO, content, and retention

• Collaborate with the Digital Media team on paid media strategy, campaign assessments, budget distribution, and performance evaluations

• Design and refine customer acquisition systems, sales funnels, landing pages, lead capture, nurturing processes, follow-up automation, and retention strategies

• Oversee CRM and marketing automation strategies, encompassing email, SMS, pipeline automation, lead routing, segmentation, referrals, and retention

• Track performance metrics and deliver monthly reports with actionable insights

• Offer strategic guidance across Digital Media, Creative, CRM, Web Development, SEO, and Content teams

• Aid in expanding client engagement, preparing new business presentations, improving agency processes, and developing strategic offerings

• Keep abreast of marketing technologies, AI tools, platform updates, and industry best practices

⛳️ Requirements

• 5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency setting

• Strong comprehension of paid digital advertising and performance marketing

• Proven experience in developing direct-response growth strategies aligned with business objectives

• Familiarity with CRM platforms, integrations, and marketing automation systems

• Comprehensive understanding of customer acquisition, lead generation, funnels, lead nurturing, and conversion optimization

• Solid grasp of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution

• Exceptional analytical, presentation, communication, relationship-building, project management, and prioritization abilities

• Capability to work collaboratively across creative, digital media, CRM, development, content, SEO, and leadership teams

• Enthusiasm for continuous learning, innovation, and supporting client growth

• Preferred experience in industries such as home services, legal, or other lead-generation sectors

• Nice-to-have experience with GoHighLevel, HubSpot, Salesforce, ClickUp, and fast-paced agency account management

🏝️ Benefits

• Competitive salary and performance-based incentives

• Opportunities for professional development and growth

• Flexible working arrangements and a supportive work environment

• Access to the latest marketing tools and technologies

• Comprehensive health and wellness benefits