Senior Category Manager – Travel Verticals

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance the repeat-booking rate among package holiday customers by establishing relevant touchpoints between bookings.

• Examine the customer base by cohort, booking history, season, and destination.

• Identify relevant target groups, timings, and travel categories from customer insights.

• Expand categories beyond sun-and-beach travel, incorporating luxury travel, ski holidays, city breaks, short trips, and cruises.

• Collaborate to develop and take ownership of a recurring tourism-themed calendar alongside the Marketing team.

• Compile and oversee destinations, offers, and reviews across the homepage, category pages, newsletters, app, and social media utilizing the Directus CMS.

• Ensure the selection, quality, and pricing of offers prior to their promotion.

• Spot opportunities for enhancing offers or commercial terms and relay them to the Commercial team.

• Partner with Product and Marketing to strategically promote travel categories.

• Initiate performance measurement with Product and Business Intelligence, including controlled tests to evaluate the impact on customer retention.

• Coordinate across departments through influence and subject-matter expertise, without formal management responsibilities.

⛳️ Requirements

• Several years of professional experience in category management, e-commerce, digital product management, online sales, or tourism product management.

• Strong analytical capabilities and experience with cohort and customer analysis.

• Ability to independently extract robust insights and conclusions from customer data.

• Advanced proficiency in Excel.

• Experience with web analytics and business intelligence tools such as Google Analytics, Adobe Analytics, Power BI, or Tableau.

• Solid understanding of marketing channels and user experience (UX).

• Good grasp of travel categories and their seasonality, or the capacity to quickly acquire this knowledge.

• Experience in the travel industry or with an online travel platform is preferred.

• Comfortable working with CMS platforms.

• Excellent communication skills.

• Capability to unite Business Intelligence, CRM, Product, Content, and Commercial teams without formal management authority.

• Organized, proactive, and independent working style.

• Ability to achieve results across departments through expertise and persuasion.

• Proficient in written and spoken German and English.

• Valid work authorization for employment with the company; work authorization, identity card, or passport will be verified during the application process.

• Meaningful CV in English, along with availability and salary expectations, is required with the application.

🏝️ Benefits

• Genuine ownership and the opportunity to shape the business: Develop travel categories and customer touchpoints that play a direct role in customer retention and repeat bookings.

• Noticeable business impact: Your contributions will directly influence one of our most recognized travel brands and a substantial existing customer base.

• A data-driven senior role: Merge customer analysis, category management, and operational execution while testing and continuously refining your ideas directly.

• Cross-functional collaboration: Collaborate on initiatives with Marketing, Product, Business Intelligence, CRM, Content, and Commercial teams.

• Responsibility without a traditional management role: Drive initiatives independently and influence others through your expertise, data, and clear priorities.

• Diverse travel topics: Develop categories for a wide range of target groups and seasonal patterns, from ski holidays and city breaks to luxury travel and cruises.

• Flexible working arrangements through the “Leipzig, Remote” setup.