Senior Category Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Adopt a genuine storytelling approach, transitioning from merely presenting data to guiding the audience through a narrative journey based on data.

• Understand your audience and adjust your presentation style and content to maximize impact.

• Transform presentations from simply addressing the “what” to exploring the “so what” and the “now what.”

• Navigate uncertainty and make connections for audiences, utilizing insights to motivate action.

• Partner closely with the Sales team, collaborating to enhance business management capabilities, uncover opportunities, and establish Vita Coco as a premier partner for retailers.

• Influence through teamwork and negotiation, recognizing that relationships are founded on mutual trust.

• Work collaboratively with team members across various departments to promote business success.

• Build and nurture relationships with external Insights partners (vendors, KDP counterparts, etc.) through regular interactions.

• Serve as a trusted category advisor to retailers, offering insights and opportunities they may overlook.

• Oversee the creation of channel and retailer-specific sales materials.

• Take ownership of defining the category's success appearance for Grocery, Natural, and Drug retailers, including recommending optimal shelving designs to foster future category growth.

• Mentor and develop your team of direct reports, prioritizing overall team workload to enhance business impact.

• Drive strategy and thought leadership through innovative thinking.

• Keep a close eye on business performance through continuous evaluation with Sales counterparts.

• Integrate multiple data sources into engaging and succinct fact-based narratives.

• Establish and monitor KPIs to assess progress and success in meeting channel objectives.

• Analyze shelving, pricing, assortment, and merchandising factors to identify growth opportunities specific to accounts and channels.

• Undertake special projects as business needs arise.

⛳️ Requirements

• A Bachelor’s degree in a business-related discipline is required.

• 7-10 years of experience in category management is required.

• Experience with 84.51 is mandatory.

• Extensive experience with scanning data sources, such as Circana or NIQ, is essential.

• Strong proficiency in panel data sources, including Numerator, Circana, and/or retailer-specific data sources.

• Experience with JDA or other space planning software is necessary.

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

• A natural curiosity and expertise in trends and strategies related to natural and functional beverages.

• A mindset focused on continuous improvement, driven by a genuine desire to understand what works and what doesn’t.

• Proactive with a commitment to exceed expectations and achieve results.

🏝️ Benefits

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• [Insert additional benefit details here]