Senior Campaign Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the planning and execution of intricate paid media strategies across various platforms, including programmatic, search, and social media.

• Formulate strategic recommendations aimed at enhancing performance for high-value client accounts.

• Discover opportunities to optimize campaign structure, targeting, and bidding strategies to maximize return on investment.

• Convert campaign data into actionable insights and strategic recommendations for both internal teams and clients.

• Supervise the setup, trafficking, and continuous management of large-scale digital advertising campaigns.

• Track campaign pacing, delivery, and performance to ensure that campaigns meet or surpass client KPIs.

• Conduct in-depth campaign analysis to pinpoint trends, opportunities, and risks.

• Implement optimization strategies across channels to enhance campaign efficiency and performance.

• Provide expert technical support for resolving issues related to creative assets, tracking tags, platform integrations, and data discrepancies.

• Collaborate with internal teams to confirm that tracking, tagging, and attribution are executed correctly.

• Elevate platform issues to technology partners when necessary and manage their resolution.

• Evaluate campaign data and performance trends to deliver insightful analyses and recommendations.

• Assist Account Managers with strategic reporting and performance assessments for clients.

• Ensure precise reporting and data integrity across platforms and analytics tools.

• Work closely with Account Managers, Optimization Specialists, and Data Analysts to achieve strong campaign results.

• Mentor Campaign Managers and Assistant Campaign Managers, sharing expertise and best practices.

• Contribute to the enhancement of internal campaign management processes, workflows, and operational efficiency.

⛳️ Requirements

• Bachelor’s degree or college diploma in Marketing, Advertising, Communications, Business, or a related discipline.

• Over 6 years of progressive experience in digital campaign management, media planning/buying, or advertising, in either an agency or in-house context.

• Experience with digital media planning and buying across various channels, including programmatic, search, and social media.

• Proven track record of managing large-scale digital media budgets exceeding $5M annually.

• Certification in DV360, SA360, Google Analytics, Google Ads, and Facebook/Meta.

• Certification in Campaign Manager 360 (CM360).

• Practical experience in setting up and managing campaigns on Search Ads platforms (Google, Microsoft Bing, Yahoo) and DV360.

• Strong working knowledge of Facebook Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms.

• Experience with third-party creative automation platforms, such as Spaceback.

• Familiarity with Dynamic Creative Optimization (DCO) tools.

• Knowledge of media research and planning tools like ComScore, eMarketer, or similar platforms.

• Proficient in using Google Tag Manager, with a solid understanding of tags and troubleshooting tracking issues.

• Advanced skills in Microsoft Excel, including Pivot Tables, dashboards, and macros.

• Strong understanding of the digital advertising and ad tech ecosystem.

• Excellent English communication skills, both written and verbal (in-person, phone, and email).

• Ability to juggle multiple priorities and perform effectively under pressure across diverse business verticals.

• Exceptional attention to detail and organizational skills.

🏝️ Benefits

• Remote work with Summer Hour Fridays.

• Three weeks of annual paid vacation with increases based on tenure.

• Additional paid holiday season break.

• Paid sick leave.

• Extended Health and Dental benefits, plus a Wellness spending account.

• Funding for professional development.

• Retirement savings matching.