Senior Business Specialist – Digital Journeys

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and enhance digital experiences on the WhatsApp platform, starting from opportunity identification to implementation and performance analysis.

• Organize and prioritize the initiative backlog and enhancements.

• Establish scopes, requirements, and business guidelines for new digital journeys.

• Supervise the development, user acceptance testing, deployment, and ongoing support of deliverables.

• Evaluate funnel data and performance metrics to pinpoint bottlenecks and opportunities.

• Create strategies for customer acquisition, conversion, retention, and re-engagement.

• Set KPIs, formulate hypotheses, and establish success criteria for initiatives.

• Collaborate closely with Technology, Data, Product, Marketing, and Operations teams.

• Deliver analyses, results, and recommendations to facilitate the channel's evolution.

⛳️ Requirements

• Proven experience with functional requirements, backlog management, and digital project execution.

• Familiarity with sales funnels and conversion metrics.

• Proficient in advanced Excel.

• Experience using Power BI for KPI monitoring.

• Knowledge of SQL Server for data querying and analysis.

• Ability to develop business cases and perform impact analysis.

• Experience with Product Discovery and A/B testing methodologies.

• Understanding of digital products and user journeys.

• Knowledge of CRM and communication automation tools.

• Familiarity with the WhatsApp Business Platform.

• Experience with APIs and system integrations.

• Knowledge of Agile methodologies.

• Excellent interpersonal skills, capable of collaborating with individuals across various departments and organizational levels.

• Strong self-management and collaborative abilities.

• A proactive mindset with the willingness to work outside of comfort zones.

🏝️ Benefits

• Comprehensive health and dental insurance.

• Meal/food allowance provided via a Flash card.

• Work-from-home allowance.

• Access to Gympass / Wellhub.

• Life insurance coverage.

• Extended maternity and paternity leave.

• A variety of partnerships and discounts in education, healthcare, and leisure sectors (including universities, language schools, gyms, healthcare clinics, and more).

• A culture of continuous feedback, featuring semiannual reviews, 1:1 meetings, an Individual Development Plan (IDP), and BHS Experience.