Senior Brand Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategic Brand Planning & Execution in North America

• Narrative Campaign Design: Create and implement marketing campaigns that emphasize storytelling rather than transactional advertising, ensuring that every interaction reflects our studio’s distinct identity.

• North America Market Leadership: Act as the primary leader for all marketing efforts in North America, adapting global strategies to connect with local Gen Z and "INFP" audiences.

• Lifecycle Management: Formulate detailed brand plans for SKY and seasonal expansions, overseeing the entire journey from reveal to live operations.

• Budget & KPI Management: Manage the North American marketing budget and set KPIs to evaluate emotional engagement and community well-being in addition to traditional growth metrics.

• Community-First Advocacy

• Champion of the Player: Serve as the internal advocate for the community, ensuring that marketing strategies are rooted in actual player behavior and nurture positive relationships.

• Authenticity Management: Review all creative and communications to ensure they are organic and respectful, steering clear of "ad-speak" that might alienate our loyal player base.

• Creator & Influencer Collaboration: Collaborate with creators who authentically align with our values, emphasizing genuine integration over purely paid placements.

• Creative Collaboration & Brand Legacy

• Creative Team Synergy: Work closely with the creative team to establish distinctive campaign aesthetics, visual directions, and creative platforms.

• Legacy Building: Create strategic initiatives that foster a lasting brand legacy, ensuring each campaign adds to the enduring identity and cultural influence of thatgamecompany.

• Innovation & Agile Marketing

• Pioneer New Platforms: Explore unconventional channels to engage players where they are.

• Fail Fast Mentality: Encourage a culture of rapid experimentation, leveraging data-driven insights to swiftly adjust and enhance campaigns.

• Project Management & Operational Excellence

• Project Management: Oversee complex marketing projects from conception to execution, maintaining organized workflows and ensuring cross-functional alignment.

• Efficiency & Workflow Optimization: Partner with the Head of Brand & North America Marketing to establish and enhance efficiencies and workflows among cross-functional teams.

• Strategic Partnerships & Licensing

• Licensing & Partnerships: Identify and oversee strategic licensing opportunities that expand the studio’s brand and intellectual property into new consumer markets, ensuring that all collaborations align with our core values and uphold authenticity.

⛳️ Requirements

• Experience: A minimum of 8 years in Brand Marketing or Product Management within the video game industry, ideally with a focus on live-service or mobile gaming.

• Storytelling Prowess: A demonstrated history of developing marketing campaigns that convey a compelling narrative and evoke genuine emotions.

• Community Core: A "community-first" approach with a deep understanding of player needs and a commitment to authenticity.

• Market Expertise: In-depth knowledge of the North American gaming landscape and the behavior of the Gen Z audience.

• Agility: A proven history of innovative thinking and the ability to learn from unsuccessful experiments.

• Project Management: Established track record of managing multiple simultaneous projects with strong organizational skills and attention to detail.

🏝️ Benefits

• Paid Time Off, Holidays, and a Two-Week Winter Break

• Comprehensive medical, dental, and vision coverage for employees and their dependents, effective from the first day of employment—no waiting period.

• Pet Insurance available for those who need it.

• Compassionate leave for employees needing to care for family members.

• Pre-tax wellness stipend.

• Pre-tax work-from-home stipend.

• Access to our savings plan (401K program) with company matching.

• Mental health resources including a Headspace membership and Employee Assistance Program (EAP).

• Discount portal for everyday goods and services.

• Employee inclusion and diversity initiatives such as Grow Together.

• Support for personal professional development.