Senior Brand and Growth Manager – ANZ

This is a fully remote position, open to applicants in Australia.

📋 Description

• Drive brand-led growth initiatives for Binance Australia.

• Take ownership of and refine Binance Australia’s brand strategy.

• Simplify complex cryptocurrency concepts into accessible, trustworthy, and consumer-friendly messaging.

• Serve as the brand custodian across all communication channels (ATL, BTL, digital, partnerships, community, events).

• Oversee the comprehensive planning and execution of integrated marketing campaigns.

• Craft campaign narratives, develop creative briefs, and create go-to-market strategies across paid, owned, and earned media.

• Ensure a balance between brand development and measurable growth results in all campaigns.

• Act as the principal marketing lead for Australia.

• Collaborate with PR, legal, and compliance teams to guarantee messaging is accurate, responsible, and compliant with regulations.

• Manage local agencies and creative partners effectively.

• Monitor and report on brand health metrics in conjunction with campaign KPIs.

⛳️ Requirements

• 8–12+ years of marketing experience, preferably within financial services, fintech, cryptocurrency, technology, or regulated sectors.

• Demonstrated success in brand marketing and executing integrated campaigns, rather than solely focusing on performance marketing.

• Experience in working with global brands and localizing them for specific markets.

• Strong experience in agency management (creative, media, PR).

• Excellent brand judgment with a deep understanding of tone, narrative, and long-term brand equity.

• Strong strategic thinking abilities with a talent for clarifying complex issues.

• Comfortable taking charge of messaging in sensitive or regulated environments.

• Highly self-driven, organized, and focused on execution.

• Capable of working independently while aligning with global standards.

• Excellent communication skills with confidence in presenting to senior stakeholders.

🏝️ Benefits

• Competitive salary and comprehensive company benefits.

• Flexible work-from-home arrangements (specific arrangements may vary based on the business team's needs).