Senior Brand Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the brand function from its inception.

• Establish Practice Better's distinctive brand voice, positioning, and identity framework.

• Oversee messaging architecture to ensure accuracy and uniformity.

• Perform continuous competitive brand evaluations.

• Spearhead content planning and strategic initiatives.

• Create and maintain a comprehensive year-round content calendar.

• Design and implement brand programs that are both measurable and scalable.

• Develop initiatives that transform customers into brand advocates.

• Organize on-brand events, webinars, and collaborative campaigns.

• Cultivate relationships with key journalists and media platforms.

• Suggest brand KPIs and manage the measurement framework.

⛳️ Requirements

• 6–10 years of experience in brand and content marketing.

• Demonstrated success at a SaaS company within the $25M–$100M ARR range.

• Background in health, wellness, or health-related technology is a significant advantage.

• Experience in developing brand positioning and content strategy from nearly the ground up.

• Managed PR and earned media initiatives without the assistance of an agency.

🏝️ Benefits

• Health, dental, and vision insurance from day one.

• RRSP matching program.

• Generous paid parental leave policy.

• Annual learning stipends available.

• Unlimited vacation policy.

• $750 annual Health & Wellness Allowance.

• $1,000 annual Learning & Development Allowance.

• $500 annual Home Office Allowance.

• Personalized support for family-building and fertility journeys.

• Confidential, digital mental health assistance provided by licensed professionals.

• Company-wide holiday closure during December.