Digital Campaign Measurement Specialist, Enterprise/Brand Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a pivotal measurement specialist on client projects, collaborating with sales teams to provide actionable insights and recommendations.

• Create and execute attribution models, lift studies, and performance analyses for client-related initiatives.

• Advise clients on measurement advancement, data strategies, tracking execution, and experimental design.

• Convert intricate analytics into straightforward, relevant business suggestions for marketing stakeholders.

• Assist clients in comprehending cross-channel performance and optimizing the effectiveness of their media expenditures.

• Utilize Chatbench, Yelp’s proprietary tool granting secure access to various LLM models, to conduct research, draft proposals, analyze data, and address objections.

• Provide account teams with persuasive measurement narratives and insights to facilitate renewals, upsells, and new business proposals.

• Develop and deliver customized measurement playbooks, ROI cases, and insight packages aligned with client industries and requirements.

• Establish KPIs, reporting protocols, and best practices for measurement in collaboration with account team partners.

⛳️ Requirements

• Over 3 years of experience in digital advertising, analytics, measurement, or marketing science.

• Direct experience in providing analytics or measurement solutions to clients within a platform, publisher, or agency setting.

• Skilled in attribution, lift testing, experimentation, and digital media modeling.

• Capability to convey complex analytical ideas clearly to non-technical audiences.

• Proven success in working cross-functionally with sales teams and marketers.

• Familiarity with advertising platforms (Google, Meta, TikTok, Amazon Ads), DSPs, or ad measurement vendors.

• Experience with MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), incrementality, identity solutions, and event tracking.

• Strong business storytelling abilities and an awareness of privacy implications on measurement.

• Proficient in managing objections and negotiating measurement/KPIs with key client decision-makers.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off (PTO), with accrual starting from the date of hire and increasing after 2+ years of service.

• 12 paid holidays, in addition to one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.