Marketing Brand Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversees the staff within the Marketing Department.

• Manages the departmental budget while integrating cost-saving initiatives.

• Collaborates with leadership to identify insights and strategies for developing and executing marketing and branding initiatives for both new and existing products.

• Comprehends essential marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign outcomes, and consumer trends, translating results into actionable insights for the organization.

• Directs marketing communications through digital platforms, social media, mobile marketing, and CRM to enhance brand visibility, attract new consumers, and boost order frequency.

• Utilizes customer insights, competitive analysis, and market trend data to adapt to evolving market and competitive landscapes.

• Collaborates with the Sales team to formulate strategies that support sales efforts through both traditional and digital marketing initiatives.

• Ensures the brand’s product offerings remain relevant by continually assessing ingredients, product formulations, and trends in partnership with the product development team.

• Identifies, develops, and implements process improvements within the marketing function while expanding the marketing team to support business growth.

• Develops and oversees all direct-to-consumer (DTC) marketing initiatives, encompassing online sales, tasting room promotions, expansions, and marketing programs.

• Creates and executes strategies aimed at enhancing brand awareness, driving traffic, and increasing sales.

• Designs training programs that ensure consistent brand messaging from the Marketing and Sales teams across email, social media, and e-commerce platforms.

• Plans product launches, seasonal campaigns, and special promotions tailored to specific consumer segments.

• Maintains brand integrity, education, and history across all consumer touchpoints.

• Works in collaboration with the CEO, Accounting, HR, and Sales teams to guarantee that all marketing, labeling, and promotional materials comply with compliance standards.

⛳️ Requirements

• Bachelor’s Degree is required; MBA is preferred.

• Experience in the Cider, Beer, and Spirits industry is preferred.

• A minimum of five (5) years of relevant marketing experience is required.

• Exceptional leadership abilities with a talent for motivating others.

• Proven track record of effective marketing strategies that develop brands for small businesses with a grassroots approach.

• Public Relations experience with established relationships.

• Proficient in understanding and interpreting syndicated market data and internal sales data to convert that information into actionable marketing strategies.

• Highly developed communication skills, including strong analytical abilities, a proactive approach, and the capacity to take initiative.

🏝️ Benefits

• Medical Insurance: Covers 90% of the employee premium and 50% of dependent premiums.

• Dental & Vision Insurance: Covers 100% of the employee premium and 50% of dependent premiums.

• $100 monthly reimbursement to support physical, emotional, and mental wellbeing, which can include gym memberships, fitness classes, yoga, strength training, or access to Regional, State, or National Parks.

• 10 days of PTO annually, accrued from the start date.

• 11 paid holidays each year.

• Monthly product perks to enjoy our craft beverages.

• 401(k) Retirement Plan eligibility begins after 90 days, offering a 100% match on the first 3% and a 50% match on the next 3% after one year of employment.