Senior Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, evaluate, and propose product strategies based on market, clinical, and competitive insights.

• Identify unmet needs and convert them into specific opportunities with actionable recommendations.

• Provide insights and advice on how assigned products integrate with and affect the overall portfolio strategy.

• Engage directly with surgeons to comprehend decision-making factors, procedural workflows, and barriers to adoption.

• Synthesize clinical data, real-world evidence, and field feedback into actionable insights that guide strategy.

• Own competitive intelligence and clearly express its implications for product positioning and the broader portfolio context.

• Collaborate with Sales, Clinical, R&D, Legal, and Quality teams to shape product positioning, messaging, and strategy.

• Ensure coherence between product strategy and field execution across Sales and Clinical teams.

• Oversee the creation of commercial tools, training materials, and surgeon education initiatives.

• Foster cross-functional alignment among Marketing, Sales, R&D, Clinical, and Executive Leadership.

• Lead significant initiatives from concept to execution with a high level of ownership and accountability.

• Translate strategy into actionable steps with urgency and precision, maintaining a high standard for quality.

• Effectively navigate ambiguous situations, providing structured recommendations that expedite decision-making.

• Develop and enhance frameworks, analyses, and deliverables that support scalable product strategy and execution.

• Capture and synthesize insights from the field to consistently improve product strategy and market approach.

• Ensure all activities are in alignment with company strategy, brand positioning, and relevant regulatory considerations.

• Travel Requirement - 50%

⛳️ Requirements

• A Bachelor’s degree is required (preferably in business, marketing, engineering, life sciences, or a related field).

• Over 6 years of experience in brand management, ideally within the medical devices or healthcare sector.

• Experience in ophthalmology or surgical medical devices is preferred (glaucoma experience is a plus).

• Proficient in all stages of the marketing planning process, from initial market analysis and brand strategy ideation to positioning, budgeting, and tactical execution.

• Familiarity with glaucoma treatment paradigms and surgical workflows, including MIGS and canal-based procedures, is preferred.

• Proven ability to translate complex inputs into clear, strategic recommendations.

• Demonstrated capability to operate with ownership and influence cross-functional stakeholders.

• Shows strong agility in navigating complex clinical environments with speed and effectiveness.

• Strong analytical thinking and problem-solving abilities with a proactive approach.

• Excellent communication skills, capable of engaging both internal stakeholders and external clinicians.

• Experience in supporting product launches, commercialization efforts, or creating new categories is preferred.

• Experience working with high-caliber surgical sales teams and management.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to promote work-life balance.

• Competitive salary and incentive structures.