Senior BI & Marketing Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate customer acquisition effectiveness across paid search, display, affiliate, and organic channels — focusing on spend efficiency, conversion rates, cost per acquisition, and cost per subscriber — while offering recommendations for the performance marketing team.

• Develop and sustain reporting on subscription funnel economics: trial initiations, trial-to-paid conversion, rebilling/retention, churn, and customer lifetime value categorized by channel and campaign.

• Assess A/B and pricing test outcomes to inform decisions regarding page content, user experience, offers, and pricing strategies.

• Investigate discrepancies in traffic, conversion, and revenue data; differentiate genuine business shifts from tracking or attribution anomalies before presenting findings to stakeholders.

• Gather and synthesize data from various sources (web analytics, advertising platforms, billing/subscription systems, internal databases) into clear, actionable reports for stakeholders at all levels.

• Design, create, and maintain automated dashboards and reporting solutions within our BI platform (Domo), transitioning existing manual and legacy reports into governed, automated pipelines.

• Streamline and enhance existing manual data workflows, minimizing time-to-insight and reducing error risk.

• Collaborate with leadership to establish key metrics, KPIs, and dashboards that evaluate business performance; ensure clear metric definitions and a single source of truth.

• Strategically plan the reporting and analytics roadmap in conjunction with business owners, then prioritize and execute tasks both independently and with BI contractors.

• Collaborate with cross-functional teams (marketing, product, engineering, finance) and external agency partners on the daily execution of analytics projects and initiatives.

• Over time, coordinate efforts with BI contractors who assist in platform development, reviewing their output for quality and consistency.

⛳️ Requirements

• A minimum of 3 years’ experience in business intelligence, marketing analytics, or a similar analytical position.

• Proficient SQL skills, with experience in querying and aggregating large datasets from various sources; familiarity with cloud data warehouses (Snowflake preferred).

• Practical experience in creating dashboards and automated reporting within a modern BI platform; Domo experience is highly preferred (Power BI, Tableau, or Looker are also applicable).

• Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks.

• Proven ability to quickly acclimate to a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal supervision.

• Capability to operate at both strategic and operational levels: shaping analytics priorities with leadership and personally delivering the work from start to finish.

• Excellent communication skills — able to convey complex quantitative insights in a straightforward, intuitive manner to executive audiences.

• Self-motivated individual with high standards for quality, performance, and accuracy.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• A collaborative and innovative work environment.