Senior Associate, Marketing Data Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Engage in interdisciplinary marketing teams to facilitate campaign planning, implementation, and evaluation with a focus on data expertise.

• Develop and oversee metadata for upcoming marketing initiatives.

• Act as the Data Steward for marketing data products, performing daily monitoring and generating metrics to evaluate and enhance data quality.

• Create and uphold preventive and detective controls for data quality.

• Ensure smooth data transitions from campaign setup through to analytics and reporting systems.

• Assist teams in utilizing data for targeting, personalization, and performance analysis.

• Carry out data evaluations to pinpoint gaps and collaborate with data design and product owners on remedial actions.

• Specify audience logic and convert requirements into detailed specifications for audience selection teams.

• Aid in campaign and journey testing by confirming data capture, audience logic, and the readiness of downstream analytics.

⛳️ Requirements

• Bachelor’s degree in information systems, Data Science, Business Administration, or a related field, or 7+ years of relevant experience in lieu of a degree.

• 3–5 years of experience in data management, data stewardship, or analytics.

• Strong grasp of data quality principles, including preventive and detective controls.

• 2+ years of experience in SQL.

• Proficient in working with relational databases or cloud data platforms such as Oracle or Databricks.

• Experience in documenting metadata and managing data lineage for marketing campaigns or analytical purposes.

• Capacity to collaborate effectively with marketing teams, data engineering, and analytics departments.

• Strong problem-solving abilities, proactive attitude, and meticulous attention to detail.

• Exceptional communication skills with the ability to convey technical concepts to non-technical audiences.

• Hands-on experience with marketing and/or customer interaction data is preferred.

• Working knowledge of CMS Star Ratings, HEDIS, and CAHPS measures is preferred.

• Experience with wellness, rewards, or incentive-based member engagement programs, such as Go365, is preferred.

• Experience in translating marketing and business needs into data requirements, user stories, acceptance criteria, and scalable data solutions is preferred.

• Familiarity with campaign tracking, audience logic, and journey testing is preferred.

• Background in data stewardship or data governance within marketing or customer analytics is preferred.

• Familiarity with Azure, AWS, GCP, modern data stack tools, campaign management systems, customer journey platforms, and audience segmentation tools is preferred.

• Experience with large datasets, especially in the healthcare or financial services sectors, is preferred.

• Exposure to metadata management tools and practices is preferred.

• Understanding of marketing measurement frameworks and campaign attribution models is preferred.

• Experience with Power BI or Tableau is preferred.

• Experience in healthcare or regulated industries is preferred.

• Familiarity with CRM platforms and member journey mapping is preferred.

• Knowledge of HIPAA and data privacy standards is preferred.

• Experience with A/B testing and optimization strategies is preferred.

• Minimum home internet speed of 25 Mbps download and 10 Mbps upload is required.

• A dedicated workspace free from interruptions to protect member PHI/HIPAA information is necessary.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical, dental, and vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company and personal holidays.

• Paid parental and caregiver leave.

• Short-term and long-term disability coverage.

• Life insurance.

• Support for personal wellness and informed healthcare decisions.

• Occasional travel to Humana offices for training or meetings.