Senior Associate, Digital

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop digital strategies for sophisticated energy project campaigns

• Create, initiate, and enhance paid advertising campaigns on Meta, Google, and StackAdapt

• Oversee targeting at county and town levels, managing budgets, pacing, and bids across various projects

• Construct and sustain Claude agents and workflows for copy variations, ad decks, campaign quality assurance, and reporting

• Evaluate AI-generated outputs for precision and compliance prior to client delivery or publication

• Design and maintain landing pages along with lead form integrations

• Ensure lead data is organized and ready for transfer

• Implement conversion tracking, pixels, UTMs, and analytics

• Assess performance metrics like cost-per-lead and optimize targeting, creative assets, and spending

• Manage live dashboards and produce campaign performance reports

• Communicate insights and recommendations to clients

• Create and oversee email and drip marketing campaigns

• Develop organic content calendars that align with client SEO, tone, and messaging guidelines

• Supervise community management, comment moderation, approved responses, and escalation of threats or safety issues

• Handle ad accounts, page access, partner permissions, political disclaimers, policy windows, ad rejections, and appeals

• Assist with letter-of-support and advocacy initiatives, Speak4 landing pages, RSVP and event promotion, and tracking

• Report to the Director of Communications with a dotted line to the Director of Technology & Innovation

⛳️ Requirements

• 3 to 5 years of experience in planning and executing paid digital campaigns for political, issue advocacy, public affairs, or agency clients

• Practical experience in building and optimizing campaigns using Meta Ads Manager and Google Ads, including targeting, budgets, and disclaimers

• Proven track record of utilizing Claude in real campaign settings, including agents, ad decks, and Claude Design projects

• Experience in constructing landing pages and linking lead forms to a CRM or email system

• Familiarity with setting up conversion tracking, pixels, UTMs, and web analytics, such as GA4

• Ability to evaluate campaign performance and clearly present findings and recommendations to clients

• Experience in developing and managing email campaigns, including drip campaigns, and analyzing engagement metrics

• Experience in creating organic content calendars and managing online communities, including comment moderation

• Capable of independently managing multiple concurrent campaigns in a remote setting

• Bachelor’s degree or equivalent practical experience

• Candidates must currently be authorized to work in the United States on a full-time basis

• Must not require work visa sponsorship

• Preferred: knowledge of renewable energy, advanced energy policy, infrastructure permitting, energy/infrastructure/land-use campaigns, public affairs or political consulting, programmatic display, connected TV, digital out-of-home, political ad authorization and disclosure regulations, AI-assisted creative production, NapoleonCat, Speak4, HeyOrca, Action Network, EveryAction/NGP VAN, Mailchimp, HubSpot, and monday.com

🏝️ Benefits

• A mission-driven culture

• Fully remote, work-from-anywhere environment

• Flexible PTO and paid company holidays

• Employer-paid medical, dental, vision, life, AD&D, and disability insurance

• Generous paid parental and medical leave

• Wellness, mental health, and work-life support

• 401(k) with employer match