Senior Analyst, Local Digital Inventory

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Develop and oversee calendar templates to monitor sold sponsorships and HPTOs.

• Evaluate avails and sponsorships to optimize inventory and achieve budgetary targets.

• Manage the integration of software with WideOrbit traffic and Order Management System.

• Resolve issues related to sponsorships that are not functioning correctly on pages.

• Generate reports on potential revenue losses or gains.

• Create and sustain format template groups.

• Update avails tracking documents for all local media stations.

• Collaborate cross-functionally with Sales Operations teams on shared inventory and revenue goals.

• Forecast digital video and CTV supply by market, platform, device, content type, audience, daypart, and sales channel.

• Track sell-through, fill rate, CPM, revenue, and delivery trends.

• Suggest pricing floors, packaging, prioritization, and adjustments to channel mix.

• Identify risks related to underdelivery, overbooking, pacing, frequency, and supply quality.

• Coordinate corrective measures with Sales and Ad Operations.

• Generate recurring reports on inventory, capacity, and revenue along with recommendations for sales leadership and operational partners.

⛳️ Requirements

• BS/BA in a related field preferred or equivalent experience.

• Generally, 5+ years of experience in a related area preferred.

• Practical knowledge of broadcast logs, digital media inventory, sales operations, and inventory management processes.

• Strong analytical and forecasting capabilities.

• Familiarity with digital advertising, connected TV, programmatic delivery, traffic, order management, and ad-serving platforms.

• Proficient in spreadsheets, reporting tools, and handling large data sets.

• Sound business judgment, problem-solving skills, and attention to detail.

• Excellent written and verbal communication abilities, including the capacity to present actionable recommendations.

• Ability to work effectively in collaboration, independently manage multiple priorities, and adapt in a fast-paced environment.

🏝️ Benefits

• Equal employment opportunity and reasonable accommodations for qualified individuals with known disabilities.

• Collaborative, fast-paced work environment.

• Full-time employment.