Senior Analyst, Growth & Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of performance tracking, reporting, and analysis for marketing channels or initiatives.

• Design and evaluate experiments, including A/B tests and incrementality frameworks.

• Develop and sustain dashboards and reporting tools in Looker or comparable platforms.

• Contribute to lifetime value (LTV) and forecasting models.

• Link paid marketing expenditures and lifecycle activities to their impact on downstream revenue.

• Identify gaps in measurement, data anomalies, and analytical risks.

• Suggest solutions for analytical and measurement challenges.

• Convert complex analyses into understandable narratives for stakeholders in Growth and Finance.

• Tailor analytical detail and presentation to suit various audiences.

• Collaborate with Marketing, Product, Finance, and Growth teams.

• Report directly to the Senior Director of Data & Analytics.

⛳️ Requirements

• 4-7 years of experience in a marketing analytics, growth analytics, or a closely related data role.

• Ideally, experience at a consumer-focused or rapidly growing technology company.

• Strong skills in analytical communication.

• Proficient, independent SQL skills.

• Solid foundation in fundamental marketing measurement.

• Familiarity with advanced measurement methodologies.

• Experience in creating reports and dashboards using Looker, Tableau, or similar BI tools.

• Comfortable with experimentation concepts.

• Proficient with AI tools to enhance analysis and reporting processes.

• Experience in both paid and email/lifecycle marketing programs is a plus.

• Familiarity with mobile analytics is desirable.

• Experience with Python or R for statistical analysis or modeling is a plus.

• Familiarity with GA4 or comparable web analytics platforms is a plus.

• Experience using AI tools to automate analytics workflows is a plus.

🏝️ Benefits

• Competitive annual salary, pre-IPO stock options, and other financial compensation (if applicable).

• Comprehensive Medical, Dental, and Vision Coverage: 100% of premiums covered for you and all of your dependents.

• Unlimited Flexible Time Off.

• 12 company holidays each year.

• Quarterly “recharge” days.

• Week-long holiday break.

• Home office reimbursement for furniture, supplies, monthly home internet, and monthly cell phone (if applicable).

• Health & Wellness Reimbursement for monthly gym membership or other qualifying expenses.

• Generous parental and family leave policies.

• Fertility benefits.

• Employer-sponsored stipends for family forming services.

• 401k Plan.

• Exclusive mortgage rates up to 1% below retail lenders.

• Free one-on-one mortgage guidance.

• Regular team-building events.

• Enjoyable team off-sites.

• Bi-annual company meetups.

• Access to mentorship and training.

• Investment in career development.

• Opportunities for strategic initiatives that have impact and visibility.