Senior Analyst, Direct Mail Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive direct mail acquisition strategy, which encompasses circulation planning, audience development, sending cadence, and volume forecasting.

• Spearhead the list segmentation strategy by utilizing behavioral, demographic, and modeled data to expand the new-to-file and participant base.

• Cultivate relationships with print, production, list, and merge vendors to ensure the effective execution of direct mail acquisition campaigns.

• Administer the prospecting database to maintain data integrity and ensure alignment with evolving acquisition strategies.

• Drive continuous improvements to direct mail campaign attribution methodologies for enhanced performance measurement and investment decisions.

• Construct and sustain reporting mechanisms to assess campaign performance, effectiveness, audience reach, and conversion trends; monitor and analyze key acquisition KPIs to refine mailing cadence and contact frequency.

• Collaborate with creative teams and vendors to formulate messaging, offers, formats, and personalization strategies.

• Guarantee that creative execution aligns with audience targeting and facilitates accurate tracking and performance measurement.

• Develop and implement structured A/B and multivariate testing plans to enhance response rates and cost per acquisition; consistently optimize acquisition performance through iterative testing.

• Manage acquisition budget and optimize spending across direct mail initiatives.

• Work alongside the forecasting team to ensure that direct mail acquisition forecasts (new-to-file and enrollments) are precise, assumption-driven, and consistent with current campaign performance.

• Track and report performance against budget, ensuring efficient use of marketing investments.

• Present insights and recommendations to senior leadership to guide investment and targeting decisions.

⛳️ Requirements

• Bachelor’s degree in a quantitative field (e.g., marketing, business, economics, mathematics).

• A minimum of 4 years of direct response marketing experience, particularly focused on direct mail acquisition or catalog marketing.

• Demonstrated experience in managing end-to-end campaign execution, encompassing targeting, production, and performance optimization.

• Proven success in a remote work environment, exhibiting strong self-management and communication skills.

• In-depth understanding of direct mail economics, including CPA, response modeling, and ROI measurement.

• Experience in audience segmentation, list strategy, and data-driven targeting.

• Advanced Excel skills, with familiarity in marketing intelligence or reporting tools (e.g., Strategy [formerly MicroStrategy], Tableau, or similar).

• Background in managing marketing budgets and optimizing expenditures for enhanced performance and efficiency.

• Strong cross-functional collaborator, comfortable working alongside creative, finance, and external vendors.

• Ability to clearly articulate performance insights and recommendations to senior stakeholders.

• Self-motivated with an ownership mindset and capability to manage multiple concurrent campaigns.

• Detail-oriented with robust execution discipline in fast-paced, deadline-driven environments.

• Strong test-and-learn approach with a focus on continuous optimization and performance enhancement.

🏝️ Benefits

• Medical, Dental, and Vision Insurance (with a significant employee subsidy!)

• 403(b) Retirement Plan featuring a company match of 5% after one year of employment!

• Up to 20 days of PTO annually, accrued each payroll cycle.

• Enjoy an additional paid week off at the end of December, alongside your PTO, to celebrate the holiday season!

• Generous employee discounts on our programs.

• Access to LinkedIn Learning and other professional development opportunities.