Senior Affiliate Lead, Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the affiliate program strategy for a diverse range of client brands, focusing on revenue growth and partner engagement.

• Create monthly, quarterly, and annual forecasts by analyzing historical performance data and market trends.

• Propose strategic initiatives to meet revenue, recruitment, and performance targets.

• Design and execute incentive programs, commission structures, and promotional strategies.

• Expand affiliate programs through recruitment, optimization, and development of new partnerships.

• Oversee the complete execution of affiliate campaigns within GRIN, Levanta, and ShopMy.

• Manage campaign setup, onboarding of affiliates, code creation, link generation, coordination of product fulfillment, and communications with partners.

• Identify, evaluate, and nurture new affiliate partner relationships.

• Supervise commission tracking and payout processes.

• Monitor program performance and pacing, providing updates to internal teams and clients.

• Collaborate with Analytics on reporting, performance insights, key learnings, and strategic recommendations.

• Track affiliate and post-level performance, converting data into actionable business recommendations.

• Offer affiliate marketing guidance, training, workshops, and process enhancements throughout the agency.

• Work closely with senior leaders, directors, and client teams to ensure affiliate strategies align with business objectives.

• Mentor and guide junior team members as needed.

• Assist with new business pitches, proposals, and strategic suggestions.

• Contribute to the evolution of the agency's affiliate marketing services and provide thought leadership.

⛳️ Requirements

• 7+ years of practical experience in affiliate marketing, encompassing strategy ownership, execution, reporting, and partner management.

• Proven track record of managing affiliate programs that yield measurable revenue growth.

• Experience working directly with affiliate platforms and partnership technologies, including campaign setup, tracking, and reporting.

• Strong analytical abilities to interpret performance data and turn insights into actionable recommendations.

• Exceptional communication and presentation skills, with confidence in engaging with clients, senior leadership, and cross-functional stakeholders.

• Highly organized and detail-oriented, capable of managing multiple priorities simultaneously.

• Comfortable working independently and taking initiative in a fast-paced, dynamic environment.

• Demonstrated capability to establish processes, proactively solve problems, and adapt to shifting business needs.

• Experience in mentoring, delegating tasks, or supporting junior team members is a plus.

• Prior experience in an agency, influencer marketing, creator economy, or performance marketing is strongly preferred.

🏝️ Benefits

• Remote-First

• Medical, Dental, Vision, and Supplemental Insurances

• 401k Matching

• Generous holiday & time off

• Step Up Recognition Program

• Collectively Employee Resource Groups (ERGs)

• Virtual & In-Person Events

• Monthly Work From Home Stipend