Senior AEO Growth Marketer

This is a fully remote position, open to applicants in France.

📋 Description

• Take ownership of the cross-channel growth strategy for HubSpot’s French website and blog properties, emphasizing AI-driven search visibility and demand generation.

• Create and implement SEO, AEO/GEO, and CRO initiatives that enhance HubSpot’s visibility on answer engines and AI-powered discovery platforms.

• Design and conduct growth experiments across content, owned media, partnerships, and conversion pathways to uncover scalable opportunities.

• Convert experiment results into repeatable playbooks, strategic recommendations, and operational enhancements for wider international teams.

• Collaborate closely with Global Growth, Web Strategy, and regional marketing teams to align priorities and execution plans.

• Establish reporting frameworks that link AI visibility, search performance, and conversion results to measurable business impact.

• Utilize AI tools and automation to enhance experimentation speed, workflow efficiency, and content optimization.

• Keep abreast of emerging trends in AI search behavior, answer engine optimization, and content discovery to shape HubSpot’s long-term growth strategy.

• Expand successful initiatives from France into larger international growth opportunities where applicable.

• Provide strategic insights and operational best practices to influence the global evolution of HubSpot’s AEO discipline.

⛳️ Requirements

• Professional proficiency in both French and English.

• Over 5 years of experience in growth marketing, SEO/AEO/GEO, digital strategy, or similar growth-oriented marketing roles.

• Proven expertise in SEO and answer engine optimization, with a strong grasp of how AI-driven search contrasts with traditional search methods.

• Experience enhancing visibility across platforms such as ChatGPT, Claude, Perplexity, or comparable answer engines.

• Significant experience in developing and executing experimentation programs across content, search, and conversion funnels.

• Experience in owning or significantly contributing to go-to-market or growth strategies that yield measurable business outcomes.

• Strong analytical and storytelling capabilities, with the ability to convert complex performance data into actionable insights.

• Experience working collaboratively across international marketing, growth, analytics, and web strategy teams.

• Familiarity with utilizing AI tools to enhance marketing workflows, experimentation, and operational effectiveness.

• Ability to excel in dynamic, ambiguous environments where priorities and strategies are subject to change.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options