Senior Advisor – Analytics, Data Visualization

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Act as a reliable advisor to Product, Marketing, Digital Experience, and business leaders by converting intricate business inquiries into analytical solutions.

• Establish measurement strategies, KPIs, and success metrics for digital products, experiences, campaigns, personalization efforts, and strategic initiatives.

• Provide actionable insights and recommendations that align with business objectives, enhance constituent engagement, optimize digital experiences, and improve fundraising results.

• Promote data-driven decision-making via analytics storytelling, data visualization, and high-level presentations.

• Assess constituent behavior across websites, applications, campaigns, and digital interaction points.

• Create and execute measurement frameworks for digital products, constituent experiences, audience initiatives, personalization programs, and strategic initiatives.

• Analyze digital experiences using journey analytics that link audience exposure, engagement, behavior, conversion, and outcomes.

• Detect friction points, drop-off patterns, and optimization opportunities throughout constituent and donor journeys.

• Evaluate audience performance, personalization strategies, content effectiveness, and creative performance.

• Design, assess, and convey results from A/B tests, multivariate testing, and other experimentation initiatives.

• Conduct incrementality analyses to measure the genuine impact of products, campaigns, personalization efforts, and optimization strategies.

• Develop attribution and measurement methodologies that connect digital engagement, audience exposure, constituent interactions, and business results.

• Create, develop, and maintain interactive dashboards, reports, scorecards, and visualizations.

• Generate executive-level reports that highlight performance trends, audience behaviors, experimentation results, risks, and opportunities.

• Execute complex quantitative and qualitative analyses across various datasets, platforms, and business functions.

• Integrate and interpret data from Adobe Analytics, constituent profiles, CRM systems, fundraising platforms, experimentation tools, audience segmentation platforms, and other enterprise data sources.

• Collaborate with stakeholders to ensure data integrity, consistency, and reliability.

• Assist in measurement governance, digital data collection standards, tagging frameworks, and best practices for analytics implementation.

• Document analytical methodologies, assumptions, attribution models, and measurement strategies.

⛳️ Requirements

• Bachelor’s degree in Analytics, Statistics, Data Science, Mathematics, Marketing Analytics, Business, Information Systems, or a related area.

• Over 7 years of experience in analytics, business intelligence, product analytics, digital analytics, marketing analytics, or a related field.

• Proficient hands-on experience with Adobe Analytics, encompassing implementation knowledge, segmentation, reporting, analysis, insight generation, and stakeholder engagement.

• Proven experience in Product Analytics and Journey Analytics.

• Experience in designing and implementing experimentation programs, A/B testing, incrementality analysis, and optimization initiatives.

• Background in evaluating audience performance, personalization strategies, content effectiveness, creative performance, and constituent outcomes.

• Experience in creating attribution methodologies and outcome measurement frameworks.

• Expertise in Tableau or similar data visualization tools.

• Advanced SQL skills and experience with large, complex datasets.

• Strong ability to translate complex datasets into actionable business insights and recommendations.

• Demonstrated capacity to influence business decisions through analytics storytelling, executive presentations, and consultative collaboration.

• Excellent communication, presentation, and stakeholder management skills.

• Experience working in cross-functional and highly collaborative settings.

• Preferred: Familiarity with Adobe Experience Cloud products and associated marketing technology platforms.

• Preferred: Experience in constituent engagement, fundraising analytics, nonprofit analytics, or customer experience analytics.

• Preferred: Proficiency in Python, R, or other advanced analytics tools.

• Preferred: Experience integrating multiple data sources to develop comprehensive performance measurement frameworks.

• Preferred: Knowledge of APIs, digital data collection frameworks, and marketing technology ecosystems.

• Preferred: Experience supporting personalization, audience strategies, next-best-action initiatives, and digital product optimization.

🏝️ Benefits

• Core Medical Coverage: low-cost, low-deductible Medical, Dental, and Vision Insurance plans.

• 401K Retirement Plan with 7% Employer Contribution.

• Exceptional Paid Time Off.

• Maternity / Paternity Leave.

• Infertility Treatment Program.

• Adoption Assistance.

• Education Assistance.

• Enterprise Learning and Development.