Senior Ad Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the execution, delivery, optimization, and reporting of advertising campaigns across various channels including direct-sold, partnerships, programmatic, email sponsorship, paid social, audience extension, and emerging products.

• Track campaign pacing and performance, address delivery issues, and ensure fulfillment of client commitments.

• Implement quality assurance and operational best practices in campaign execution.

• Collaborate with Sales, Client Success, Marketing, CRM, and Product teams to initiate and scale campaigns.

• Facilitate discussions with advertisers and agencies, providing technical guidance, campaign recommendations, and strategic solutions.

• Activate first-party audiences through data partners in compliance with privacy regulations.

• Assess and operationalize new advertising products, monetization opportunities, and cross-channel measurement frameworks.

• Create scalable workflows, documentation, automation, and operational best practices.

• Design and implement yield optimization strategies across both direct and programmatic demand.

• Analyze performance metrics related to campaigns, inventory, pricing, and revenue to maximize advertising revenue.

• Collaborate with Sales and Finance for forecasting, inventory planning, pricing, and revenue optimization.

• Deliver recommendations and business insights to leadership and cross-functional stakeholders.

• Maintain relationships with advertising technology platforms, including GAM, SSPs, DSPs, measurement partners, and audience activation providers.

• Assess advertising technologies, tools, and workflows.

• Spearhead automation initiatives to enhance campaign scalability.

• Stay updated on industry trends, privacy regulations, identity solutions, and emerging advertising technologies.

⛳️ Requirements

• A minimum of 8 years of experience in digital advertising operations.

• Proven experience managing advertising across owned-and-operated inventory and off-platform channels such as email, paid social, audience extension, or retail media.

• Experience in a mobile app, digital publisher, or media company is highly preferred.

• In-depth knowledge of Google Ad Manager (GAM), SSPs, DSPs, programmatic advertising, and ad serving technologies.

• Familiarity with ad verification, attribution, measurement, and reporting platforms.

• Strong understanding of inventory management, campaign trafficking, yield optimization, and revenue operations.

• Experience in supporting CRM and email advertising programs, paid social activation, or audience extension initiatives.

• Knowledge of customer engagement platforms like Braze or Airtable is a plus.

• Understanding of first-party audience activation, GDPR, CCPA, identity solutions, and consent frameworks.

• Proficiency in using Tableau or similar analytics and reporting tools.

• Capability to present insights and recommendations to senior leadership, advertisers, agencies, and technology partners.

• Ability to influence cross-functional stakeholders without direct authority.

• Strong project management and organizational capabilities.

• Proficient in managing multiple priorities in a fast-paced environment.

🏝️ Benefits

• Comprehensive healthcare benefits.

• Parental planning support.

• Mental health benefits.

• Annual performance bonus.

• 401(k) plan with employer matching.

• Flexible Responsible Time Off policy.

• Monthly wellness allowance.

• Monthly technology allowance.

• Volunteer days off: 2 days per calendar year.

• Mentorship program.

• Paid maternity and paternity leave.

• Assistance related to fertility.

• Dedicated mental health days.

• Peer reward and recognition platform.

• MyFitnessPal Premium access.

• Access to a virtual learning and development library.

• Training opportunities available.

• Medical, dental, and vision benefits.

• Competitive retirement savings program with employer match.

• Opportunities for in-person team connections and annual company gatherings.