Senior Account Director, Patient

This is a fully remote position, open to applicants in New York.

📋 Description

• Act as the principal strategic leader for patient/DTC brands, defining brand direction, engagement strategies, and long-term growth initiatives.

• Establish and sustain trusted advisor relationships with senior client stakeholders, encompassing brand leads, commercial teams, and medical/legal/regulatory partners.

• Spearhead the creation of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) based on patient insights.

• Convert intricate clinical and regulatory information into clear, engaging strategies and messaging frameworks aimed at patients.

• Supervise comprehensive account management, which includes scope development, financial oversight, forecasting, and organic growth.

• Collaborate closely with strategy, creative, media, and data teams to ensure cohesive implementation and measurable outcomes across all touchpoints.

• Discover innovative opportunities within patient engagement, such as personalization, digital health integrations, and behavior change methodologies.

• Mentor and develop junior team members, promoting strategic thinking, client leadership, and pharmaceutical expertise.

• Participate in new business initiatives, including leading pitches, developing narratives, and designing solutions.

⛳️ Requirements

• Bachelor's degree is required; an advanced degree (MBA, MPH, or similar) is preferred.

• 12+ years of experience in pharmaceutical/healthcare advertising, particularly focused on patient (DTC) marketing.

• Demonstrated success in managing large, complex accounts and executing integrated campaigns across various channels.

• Profound understanding of the pharmaceutical regulatory landscape, including MLR processes and FDA guidelines for DTC communications.

• Strong expertise in patient journey mapping, segmentation, and engagement strategies, with an emphasis on driving behavior change.

• Exceptional client leadership abilities, with experience in influencing senior stakeholders and cross-functional teams.

• Commercial insight with experience in managing budgets, scopes, and revenue growth.

• Collaborative leadership approach with the capability to work effectively across strategy, creative, media, and analytics domains.

• Excellent communication and storytelling abilities, both in writing and verbally.

• Experience in digital health, CRM, or data-driven marketing is a considerable advantage.

🏝️ Benefits

• Our package includes base salary, bonus, health benefits, and 401k match.