Senior Account Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement integrated 1:1, 1:few, and 1:many Account-Based Marketing (ABM) programs that engage prioritized accounts, connect with essential buying-group members, generate qualified meetings, and foster or expedite the sales pipeline.

• Design impactful campaigns and tailored experiences leveraging personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.

• Convert account fit, product usage, intent, engagement, industry context, and buyer insights into customized messaging, offers, content, and experiences.

• Collaborate with Sales to identify priority accounts and stakeholders, set shared investment criteria, comprehend account-specific challenges, and unify teams around high-value opportunities.

• Develop synchronized strategies to create opportunities, enhance customer relationships, progress active deals, and address misalignments as priorities or signals evolve.

• Formulate campaign hypotheses, test various channels and creative methodologies, assess account engagement and pipeline outcomes, and consistently enhance targeting, messaging, personalization, and program investment.

• Utilize approved AI tools for account research, campaign development, personalization, analysis, and decision-making; validate results, mitigate risks, and experiment responsibly.

• Transform successful campaigns and experiments into repeatable frameworks, templates, measurement strategies, and playbooks embraced by Sales and Marketing teams.

• Suggest enhancements to Dropbox’s ABM priorities, operational strategies, and cross-functional collaboration methods.

⛳️ Requirements

• Results-oriented professional with over 6 years of overall experience.

• More than 4 years of B2B marketing experience, including at least 2 years focused specifically on executing ABM programs for enterprise or high-value accounts.

• Proven experience in independently managing ABM programs within a complex B2B landscape involving multiple buying-group members, cross-functional Sales coordination, various channels, and measurable pipeline results.

• Demonstrated history of launching coordinated campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach.

• Exceptional writing and editing skills, with experience in crafting high-converting landing pages, emails, ads, campaign messaging, or Sales-facing materials tailored to specific accounts and buyer audiences.

• Strong analytical skills, including the ability to interpret account, campaign, intent, engagement, and pipeline data to derive insights, identify opportunities, prioritize actions, and propose program modifications.

• Experience collaborating directly with Sales to select accounts, map buying groups, coordinate outreach, and implement programs linked to qualified meetings, pipeline creation, opportunity advancement, or account expansion.

• Proven ability to develop campaign hypotheses, conduct structured tests, and apply insights to enhance targeting, messaging, personalization, channel selection, and campaign outcomes.

• Familiarity with using generative AI to optimize marketing workflows while rigorously validating outputs, identifying risks or limitations, safeguarding sensitive data, and maintaining accountability for final quality.

• Preferred: experience supporting complex go-to-market motions for AI, collaboration, or productivity products; signal-based targeting; AI-enabled marketing; rapid execution; PLG-to-SLG motions.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible working arrangements.

• Opportunities for professional development and continuous learning.

• Collaborative and inclusive work environment.