Senior Account Based Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement integrated 1:1, 1:few, and 1:many Account-Based Marketing (ABM) programs that engage priority accounts, reach key members of buying groups, generate qualified meetings, and foster or accelerate pipeline development.

• Design impactful campaigns and tailored experiences utilizing personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach.

• Customize messaging, offers, content, and experiences for specific accounts and buying roles by leveraging account fit, product usage, intent, engagement, industry context, and buyer insights.

• Collaborate with Sales to identify priority accounts and stakeholders, establish shared investment criteria, comprehend account-specific challenges, and align teams around high-value opportunities.

• Develop coordinated strategies to create opportunities, strengthen customer relationships, advance active deals, and address changes in account-priority misalignment.

• Formulate campaign hypotheses, test various channels and creative strategies, analyze account engagement and pipeline results, and continuously refine targeting, messaging, personalization, and investment.

• Utilize approved AI tools for account research, campaign development, personalization, analysis, and decision-making; validate outputs and manage risks effectively.

• Transform successful campaigns and experiments into repeatable frameworks, templates, measurement methodologies, and playbooks for Sales and Marketing teams.

• Suggest enhancements to Dropbox’s ABM priorities, operational strategies, and cross-functional collaboration methods.

⛳️ Requirements

• Over 6 years of total professional experience.

• More than 4 years of experience in B2B marketing, with a minimum of 2 years dedicated to executing ABM programs for enterprise or high-value accounts.

• Proven track record of independently managing ABM programs in a complex B2B setting that involves multiple buying-group members, cross-functional Sales coordination, various channels, and measurable pipeline outcomes.

• Demonstrated ability to independently launch coordinated campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach.

• Exceptional writing and editing skills, with experience in developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing materials tailored to specific accounts and target audiences.

• Strong analytical skills, including the ability to interpret account, campaign, intent, engagement, and pipeline data.

• Experience collaborating directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs linked to qualified meetings, pipeline creation, opportunity progression, or account expansion.

• Experience in forming campaign hypotheses, conducting structured tests, and applying insights to enhance targeting, messaging, personalization, channel mix, and overall campaign performance.

• Experience utilizing generative AI to enhance marketing workflows while rigorously validating outputs, identifying risks or limitations, safeguarding sensitive information, and maintaining accountability for final quality.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• A dynamic and inclusive work environment that fosters creativity and innovation.