Senior ABM, Marketing Automation Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Ownership of ABM: Take charge of the complete account-based marketing execution utilizing Demandbase, which includes account selection, activation of intent data, and tracking engagement across 1:1, 1:few, and 1:many tiers.

• Target account strategy: Develop and uphold target account lists in collaboration with sales and marketing partners, integrating firmographic data, intent signals, and pipeline stages.

• Campaign execution: Create and manage multi-channel ABM campaigns that align with Civica’s four commercial strategies: Close Now, Fill the Pipeline, Retain and Protect, and Build for the Future.

• Platform stewardship: Serve as the main internal owner of the Demandbase platform, overseeing onboarding, user adoption, and continuous optimization across various regional teams.

• Programmatic and display advertising: Strategize and implement programmatic and display advertising campaigns to support ABM target accounts, collaborating with the Paid Media and Social Manager on audience targeting, creative trafficking, and budget management.

• Marketing automation assistance: Facilitate the development and execution of automated campaigns and nurture workflows within Salesforce Marketing Cloud, working in conjunction with RevOps and data infrastructure teams.

• Reporting: Deliver regular updates on ABM engagement, account penetration, and the performance of programmatic and display campaigns to both marketing and sales stakeholders.

⛳️ Requirements

• Expertise in Account-Based Marketing — Demonstrated success in executing ABM programs on a global scale, preferably with Demandbase or comparable platforms.

• Proficiency in marketing automation — Practical experience with automation tools, campaign workflows, and reporting to achieve measurable results.

• Knowledge of programmatic and display advertising — Capability to plan and carry out targeted campaigns, working alongside paid media and social teams.

• Data-driven approach — Competent in lightweight reporting, tracking campaign performance, and converting insights into actionable strategies.

• Cross-market exposure — Familiarity with various sectors including Local Government, Health and Social Care, Education, Central Government, and Emergency Services across the UK, US, and APAC regions.

• Collaboration and stakeholder engagement — Excellent communication skills to coordinate with internal teams and external partners for effective execution.

• Maturity in Martech stack — Comfortable operating in dynamic technology environments, contributing to process enhancements and scalability.

🏝️ Benefits

• We embrace our differences - and we celebrate this diversity.

• We offer an inclusive, safe, and welcoming atmosphere for all Civicans, whether new or long-standing.

• Emphasis on learning - numerous opportunities are available to help you grow and excel.

• Culture of giving - we encourage you to "give back" with benefits like our Days of Difference leave, allowing you to volunteer for a charity of your choice.

• Flexible work arrangements - we provide extensive flexibility options, including part-time roles, adjusted hours, staggered shifts, and hybrid or remote working, to support work-life balance tailored to individual needs.