Marketing Technology Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop Marketing Technology Solutions

• Custom Tool Development: Design, construct, and maintain lightweight applications and utilities utilizing JavaScript, Node.js, and AWS to enhance agency operations and client marketing effectiveness.

• Workflow Automation: Generate reusable automation, reporting, analysis tools, and operational solutions that decrease manual effort and boost efficiency across teams.

• Solution Architecture: Assess technical challenges and identify the appropriate solution—whether it’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform.

• Integrations & Technical Implementation

• Marketing Platform Integrations: Develop and sustain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and various data exchange methods.

• Client Implementation Support: Work with client marketing, analytics, and engineering teams to define integration requirements, manage technical implementation, validate data flows, and troubleshoot deployment issues.

• Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to ensure reliable attribution and marketing measurement.

• Platform Extensions: Enhance marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that extend beyond standard platform functionalities.

• Technical Troubleshooting: Identify and resolve intricate tracking, attribution, integration, and data flow challenges across interconnected marketing systems.

• Measurement & Reporting

• Tracking Validation: Collaborate with the Analytics team to verify that tracking implementations are precise, comprehensive, and yielding reliable marketing data.

• Reporting Solutions: Create dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools to help internal teams and clients comprehend marketing performance.

• Data Transformation: Connect, cleanse, and organize marketing data from various platforms to develop scalable reporting and decision-making tools.

• Cross-Functional Collaboration

• Technical Partner: Act as the primary technical resource for the Paid Media team while closely collaborating with Analytics, Strategy, CRM, and Web teams.

• Client Technical Consulting: Work directly with clients to grasp business and technical requirements, clarify complex implementation concepts, guide technical decision-making, and coordinate successful integrations between client and agency teams.

• Implementation Consulting: Convert campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation strategies and technical feasibility.

• Continuous Innovation: Keep up-to-date with emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that enhance agency capabilities.

⛳️ Requirements

• Must-Have Technical Skills

• Marketing Measurement: Practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and contemporary server-side tracking technologies such as Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, or similar solutions.

• Application Development: Proficiency in constructing technical solutions using JavaScript and Node.js, including deploying or supporting cloud-hosted applications (AWS preferred).

• Systems Integration: Strong knowledge of REST APIs, webhooks, SFTP, and other integration methods for connecting marketing platforms and business systems.

• Reporting & Automation: Experience in building workflow automation, reporting solutions, or operational tools using Google Sheets, Looker Studio, TapClicks, Zapier, or similar platforms.

• Problem Solving: Capability to troubleshoot complex data flows, convert business requirements into actionable technical solutions, and navigate interconnected marketing systems.

• Agency Experience (preferred): Comfortable in supporting multiple clients with diverse marketing technology stacks and implementation needs.

• CRM Integration Experience: Understanding of marketing data integrations involving CRM platforms and lead management workflows.

• Modern Development Practices: Experience with Git/GitHub and AI-assisted development tools such as Cursor, Claude Code, Codex, or GitHub Copilot to expedite development while applying sound engineering judgment.

• Privacy Awareness: Understanding of consent management platforms and privacy-conscious marketing implementations.

🏝️ Benefits

• Options for health

• Dental

• Vision

• Matching 401k

• Paid time off