Senior ABM Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Identify optimal customer profiles for Large Property Managers and Hotels

• Develop account tiering models for 1:1, 1:few, and 1:many approaches

• Prioritize target markets and design customer journeys from initial contact to free plan registration

• Create, enhance, and manage target account and contact databases

• Design, launch, and optimize Account-Based Marketing (ABM) campaigns across LinkedIn, Meta, Google, and programmatic platforms

• Craft and execute account-based email campaigns

• Implement gifting and direct mail initiatives for high-priority accounts

• Strategically plan and oversee a dedicated ABM budget across various segments, markets, and channels

• Choose and deploy enrichment, intent, and orchestration tools

• Set up account structures and scoring in the CRM

• Collaborate with Product Marketing on messaging for segments and markets

• Work alongside Sales and RevOps to define engagement signals, handover criteria, and conduct account reviews

• Monitor and report on pipeline sourced, free plan sign-ups, account coverage, engagement metrics, and cost per sign-up

• Leverage AI and automation to enhance account research, list enrichment, personalization, and reporting

⛳️ Requirements

• Minimum of 4 years in B2B SaaS marketing

• At least 2 years of hands-on experience managing ABM programs

• Demonstrated success in launching an ABM function or significantly scaling an early-stage program

• Direct experience managing campaigns using LinkedIn Campaign Manager, Meta Ads, and Google Ads

• Proven history of managing a paid media budget and making allocation and efficiency decisions

• Proficient in Salesforce, HubSpot, or Zoho

• Familiarity with enrichment or intent tools such as Clay, 6sense, Demandbase, Apollo, or similar platforms

• Experience executing programs across diverse regions and buyer personas

• Comfortable developing KPI frameworks, analyzing funnel performance, and justifying attribution to Sales leadership

• Moderate to advanced practical experience utilizing generative AI and automation tools

• Bachelor's degree in Marketing, Business, or a relevant field

• Knowledge of the hospitality, travel tech, or Short-Term Rental industries is a plus

• Experience marketing to enterprise and mid-market buying committees simultaneously is a plus

• Additional languages relevant to global markets are advantageous

🏝️ Benefits

• Work with an industry-leading product that serves thousands of customers globally

• Collaborate with a global team spanning 18 countries

• Enjoy a remote-first work environment, where working from home is the standard

• Thrive in a freemium product setting where marketing drives customer acquisition

• Benefit from equal opportunity employment