SEM Campaign Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with our internal PPC team to strategize, implement, and enhance paid search campaigns across various platforms such as Google Ads, Bing Ads, and others.

• Take responsibility for channel performance, meeting targets and explaining any discrepancies to leadership and stakeholders in management discussions or other required forums.

• Develop and implement best-practice PPC strategies aligned with business objectives, focusing on keyword and audience opportunities, campaign organization, targeting, and display network tactics.

• Establish both short-term and long-term strategies, executing them while providing recommendations for campaign optimization and audience expansion.

• Offer guidance and support to team members in identifying the best tactics and methods to achieve commercial priorities.

• Create and manage a testing roadmap for your categories, ensuring that successful experiments are rapidly scaled and communicated to the wider team.

• Utilize data-driven insights to uncover opportunities, make informed recommendations, and enhance campaign performance.

• Generate creative ideas to challenge and transform existing best practices.

• Keep abreast of search engine updates and trends within the PPC industry.

• Cultivate strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to foster growth and enhance owned categories.

• Effectively communicate with multiple stakeholders to align on objectives and ensure the successful achievement of performance goals.

⛳️ Requirements

• Minimum of 3 years’ experience in PPC/SEM, specifically with Google Ads and Microsoft Ads.

• Comprehensive understanding of Google Ads and Bing Ads, including smart bidding techniques.

• Experience in managing large-scale PPC accounts.

• Strong analytical capabilities and proficiency with data analysis tools.

• Familiarity with website analysis through analytics platforms, such as Google Analytics and internal reporting tools.

• Experience utilizing external competitive research tools like SEMrush, Adthena, or similar platforms.

• Highly motivated with a proven ability to exceed expectations.

• Passionate about search marketing, eager to develop PPC and people management skills while advancing professionally.

• Enjoys working in a collaborative team environment and supporting the business in reaching its goals.

• Proficient in Excel.

• A Bachelor’s Degree is required.

🏝️ Benefits

• Equal employment opportunities for all employees and applicants.

• Prohibits discrimination and harassment of any kind.

• Equal consideration for terms and conditions of employment.