Search Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create and oversee paid search initiatives primarily on Google Ads and Performance Max.

• Develop keyword strategies, frameworks for ad copy, and bidding structures that align with client KPIs.

• Enhance campaigns to boost Quality Scores, CTR, CPA, and ROAS.

• Assist with paid social initiatives across platforms such as Meta, TikTok, Snapchat, and others.

• Work alongside the Social Solutions team to create integrated strategies for search and social media.

• Collaborate with social and sales teams to present search and integrated media solutions to potential and current clients.

• Engage in both internal and client meetings.

• Create and deliver reports that provide insights on strategy, performance outcomes, and recommendations.

• Monitor and assess performance metrics using Google Ads and internal reporting tools.

• Provide regular performance reports with actionable insights for optimization.

• Detect trends and convert data into strategic decisions.

• Collaborate cross-functionally to align search strategies with broader cross-channel initiatives.

• Stay updated on changes in search platforms, algorithm updates, and industry trends.

• Proactively apply new features to client campaigns.

• Carry out any additional duties as required.

⛳️ Requirements

• 5–8 years of relevant experience in paid search and paid social.

• Established history of managing search campaigns with significant budget responsibilities.

• Preference for candidates with agency, ad tech, or media solutions experience.

• Google Ads certification is mandatory.

• Microsoft Advertising certification is advantageous.

• Proficiency in Google Ads and the Google Suite.

• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.

• Strong understanding of Quality Score, CTR, CPC, CPA, ROAS, and impression share.

• Experience with Google Analytics, Looker Studio, or other similar reporting tools.

• Practical experience managing a minimum ad spend of 100k USD per month.

• Ability to analyze performance data, identify patterns, and provide strategic recommendations.

• Excellent attention to detail with a focus on optimization and testing.

• Strong communication skills and confidence in presenting to clients and internal stakeholders.

• Capability to convert technical performance data into clear and engaging narratives.

• Experience in creating polished presentations and campaign reports.

• Ability to manage multiple campaigns and projects concurrently in a fast-paced setting.

• Strong organizational skills with effective prioritization capabilities.

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

• Willingness and ability to work during US time zone hours.

🏝️ Benefits

• Flexible and inclusive workplace culture.

• Environment that fosters collaboration, creativity, and continuous learning.

• Diverse, inclusive, and equitable workplace.

• A setting where everyone is valued and empowered to succeed.