Search & Growth Manager

This is a fully remote position, open to applicants in Greece.

📋 Description

• Paid Search — Setup, Management & Optimization

• Campaign Setup: Initiate paid search campaigns from the ground up in Google Ads and Bing, including keyword research, match types, ad groups, ad copy, bidding strategy, and extensions.

• Daily Management: Oversee campaigns on a daily basis; identify underperforming elements, modify bids, halt ineffective spending, and capitalize on opportunities proactively.

• Ongoing Optimization: Continuously enhance Quality Scores, CTR, landing page relevance, negative keyword lists, and audience targeting.

• Recommendations: Provide structured recommendations to the team regarding budget allocation, innovative campaign ideas, and strategic adjustments, all supported by data.

• Full-Funnel Tracking: Leverage HubSpot Ads integration to monitor performance from click to closed-won deal.

• ✦ AI-Assisted Copywriting: Utilize AI tools to produce and test ad copy variations at scale, expediting iteration cycles.

• ✦ Smart Bidding: Implement AI-driven bid management and audience segmentation tools where they can enhance performance.

• SEO Strategy & Execution

• Keyword Strategy: Craft and execute a keyword strategy focused on buyer intent rather than volume alone.

• Content Direction: Provide briefings and guidance to the Content team regarding page structure, headers, and on-page optimization.

• Technical Direction: Specify technical SEO requirements and collaborate with the HubSpot & Web Operations Specialist for implementation.

• Performance Tracking: Monitor organic performance using Search Console and rank-tracking tools; report progress against established targets.

• ✦ AI-Powered Research: Employ AI tools for rapid keyword clustering, gap analysis, and SERP research—reducing tasks that previously took days into mere hours.

• ✦ Briefing at Scale: Generate AI-assisted content briefs that enable writers and designers to work more efficiently without compromising quality.

• Answer Engine Optimization (AEO)

• This aspect of the role is a key differentiator. The objective is to position xtm.ai as the cited source in AI-generated answers, rather than merely achieving first-page rankings.

• ✦ AEO Strategy: Formulate a strategy to secure citations in AI-generated answers across major AI search and answer platforms.

• ✦ Schema Direction: Establish structured data and schema requirements; collaborate with the HubSpot specialist for implementation.

• ✦ Citation Tracking: Monitor brand mentions and citations in AI search results; adjust content strategy based on insights gained.

• ✦ LLM Indexing Trends: Stay informed on how LLMs index and present B2B SaaS content—translating emerging research into actionable experiments.

• ✦ Testing & Iteration: Proactively engage with AI models to assess how xtm.ai content is currently surfaced and cited.

• Measurement & Attribution

• Attribution Model: Define the attribution methodology for paid and organic search within HubSpot and Salesforce; collaborate with RevOps on data integrity.

• Dashboards: Create and manage search performance dashboards; present ROI and channel contributions to leadership.

• ✦ AI Reporting: Utilize AI summarization tools to synthesize performance data and expedite reporting processes.

⛳️ Requirements

• 2–4 years of direct paid search experience; you have set up campaigns from inception, not just inherited and managed existing ones.

• Google Ads certification is preferred; a proven record of optimizing campaigns for lead quality and customer acquisition cost (CAC).

• Strong organic SEO capabilities—keyword research, on-page briefing, and performance monitoring.

• Genuine knowledge of AEO and the mechanisms through which AI models surface and cite content.

• Regular daily user of AI tools in search tasks—comfortable utilizing them for research, copywriting, and performance evaluation.

• Proficiency in Google Search Console, a rank-tracking tool, and Google Ads.

• Experience with HubSpot for campaign tracking and attribution.

• Strong analytical skills—comfortable dealing with data and able to convey findings clearly to non-technical stakeholders.

• **Core Competencies**

• Commercial acumen—focused on optimizing for pipeline and revenue rather than mere clicks and rankings.

• AI Fluency—daily use of AI tools and an understanding of their impacts on your work and optimization goals.

• Analytical rigor—capable of constructing narratives from data and communicating them simply.

• Cross-functional collaboration—able to brief designers, writers, and engineers without losing momentum.

🏝️ Benefits

• Professional development opportunities, including access to international roles and career advancement programs.

• Continuous learning supported by top-tier tools, training resources, and industry expertise.