Search & Generative Engine Optimization Specialist, S&GEO

This is a fully remote position, open to applicants in New York.

📋 Description

• Design and implement comprehensive strategies for SEO and Generative Engine Optimization (GEO) tailored for traditional search and AI-driven discovery platforms.

• Foster the development of the GEO offering by actively contributing as both a strategist and practitioner in client programs.

• Create and present innovative search strategies aimed at enhancing inclusion in AI-powered experiences such as Google AI Overviews, ChatGPT, and other large language models (LLMs).

• Partner with marketers, content strategists, and analytics specialists to formulate cohesive digital strategies.

• Provide education to teams throughout the organization regarding the changing role and influence of SEO and GEO.

• Assess, implement, and take ownership of SEO/GEO tools and technologies.

• Offer thought leadership on the future of search for internal marketing, client engagements, and new business ventures.

• Establish and enhance SEO/GEO methodologies, frameworks, and best practices.

• Collaborate effectively with project managers, account leads, designers, engineers, and cross-functional teams to deliver integrated solutions.

• Relay progress, insights, and recommendations to both internal stakeholders and clients.

• Assume additional responsibilities as necessary to facilitate the growth of the role and the business.

⛳️ Requirements

• 4–5 years of experience in digital marketing, showcasing profound SEO expertise for enterprise-level brands and a solid grasp of emerging GEO strategies.

• Proficiency in presenting and translating intricate SEO/GEO strategies to senior stakeholders.

• Experience in managing, scaling, and evolving enterprise search programs, employing a forward-thinking approach that integrates AI search ecosystems.

• Demonstrated capability to formulate search strategies for website projects, launches, and digital ecosystems, optimized for both traditional search engines and generative platforms.

• Strong technical and content auditing skills, with the aptitude to pinpoint issues and opportunities affecting visibility across search engines and AI models.

• Clear, progressive insight into the evolution of search, including the significance of large language models, AI Overviews, and generative discovery experiences.

• Ability to define, operationalize, and convey SEO/GEO processes, frameworks, and best practices across various teams.

• Outstanding quantitative, analytical, and critical thinking abilities, with a knack for transforming data into actionable insights.

• Eagerness to learn and a curiosity for experimenting with the latest technologies, alongside teaching our teams and clients how to implement them.

• Practical experience with essential SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, BrightEdge, Yext, Screaming Frog) and familiarity with emerging AI/search monitoring tools.

• Strong curiosity and enthusiasm for search, keeping abreast of industry trends, including algorithm changes, AI advancements, and their effects on visibility and performance.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Health, dental, and vision insurance options.

• Flexible work arrangements and remote work opportunities.

• Professional development and growth opportunities.

• A collaborative and inclusive work environment.