Salesforce Data Cloud, Marketing Cloud

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement cohesive customer engagement solutions.

• Create customer profiles, perform identity resolution, execute segmentation, and activate audiences within Salesforce Data Cloud.

• Utilize Salesforce Marketing Cloud to execute personalized campaigns, orchestrate customer journeys, and engage across multiple channels.

• Merge insights from Data Cloud with Marketing Cloud to deliver data-driven, real-time customer experiences throughout the customer lifecycle.

• Design and execute use cases for real-time personalization and next-best-action strategies.

• Cultivate customer lifecycle marketing by leveraging unified customer data.

• Formulate data-driven engagement strategies across email, mobile, and digital platforms.

• Evaluate campaign performance utilizing customer insights and engagement analytics.

⛳️ Requirements

• 6-10 years of comprehensive experience with Salesforce.

• Profound hands-on expertise with Salesforce Data Cloud (Data 360).

• Familiarity with Data Streams, Data Lake Objects (DLO), Data Model Objects (DMO), and Data Mapping.

• Specialization in Identity Resolution and Unified Customer Profiles.

• Proven experience in creating Segments and activating Audiences.

• Practical knowledge of Calculated Insights and Data Transformations.

• Understanding of Data Governance, Consent Management, Data Spaces, and Security protocols.

• Experience in both real-time and batch data ingestion processes.

• Extensive knowledge of customer data models and customer 360 architecture.

• Background in integrating Data Cloud with Salesforce Clouds and external systems.

• Proficiency with Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.

• Expertise in orchestrating customer journeys and managing campaigns.

• Experience in executing personalized and targeted marketing campaigns.

• Strong grasp of subscriber management, data extensions, and audience segmentation techniques.

• Familiarity with AMPscript, SQL, and best practices in Marketing Cloud.

• Ability to leverage Data Cloud audiences and unified profiles to enhance Marketing Cloud campaigns.

• Experience in activating Data Cloud segments within Marketing Cloud Journeys.

• Proven experience with real-time personalization and next-best-action scenarios.

• Background in customer lifecycle marketing using unified customer data.

• Experience in developing data-driven engagement strategies across email, mobile, and digital channels.

• Knowledge of CDP-led personalization and frameworks for customer engagement.

• Proven ability to measure campaign effectiveness using customer insights and engagement analytics.

• Salesforce Data Cloud Consultant Certification (preferred certification).

• Salesforce Marketing Cloud Consultant Certification (preferred certification).

• Marketing Cloud Developer Certification (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for continuous learning and professional development.

• Collaborative and innovative work environment.