Sales Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Drive New Business Growth: Take ownership of the entire sales process from prospecting to closing and customer handoff for the UK and Ireland markets.

• Manage and enhance the existing customer base in the UK/Ireland while developing a new pipeline that ensures at least 3x coverage against your quarterly targets.

• Attend and represent NedFox at UK trade shows, industry events, and buying group meetings (e.g., GIMA, garden centre trade fairs, Pet Industry Federation).

• Cultivate relationships with industry associations, buying groups, and distribution partners to expedite market access.

• Provide structured market insights to product teams and leadership regarding the competitive landscape, buyer requirements, pricing sensitivity, and feature gaps.

⛳️ Requirements

• 5+ years of demonstrated success in B2B SaaS new business sales, with a solid track record of closing deals.

• Strong hunter mentality: you are adept at generating your own pipeline through proactive outbound activity. This role does not rely on inbound leads.

• Experience overseeing a complete sales cycle from initial contact to contract execution.

• Proficient in conducting discovery calls and solution-oriented sales discussions that align product capabilities with business outcomes.

• Experience selling to SMB and mid-market clientele, preferably targeting owner-operators or operations managers who are key decision-makers.

• CRM proficiency (HubSpot, Salesforce, or similar) and disciplined in tracking activities and maintaining accurate pipeline data.

• Willingness to travel within the UK for customer visits, trade shows, and industry events (estimated travel of 20–30%).

• Self-driven, goal-oriented, and comfortable working independently in a remote-first setting.

• Excellent communication, presentation, and relationship-building abilities.

• Experience in sales within garden centres, retail, pet industry, or related sectors (hospitality, food service, specialty retail).

• Background in vertical market software or operationally complex environments where the buyer is typically a retailer or operator rather than a technology team.

• Experience in selling multi-module platforms (POS, inventory, e-commerce, loyalty, payments) where the sales discussions involve multiple stakeholders or use cases.

• Startup or scale-up experience where you contributed to building processes rather than merely executing existing ones.

• Familiarity with modern sales tools: sequencing platforms, prospecting databases (Apollo, Cognism, ZoomInfo), and sales engagement tools.

🏝️ Benefits

• Competitive base salary, aligned with the UK market and based on experience.

• Uncapped commission on net new ARR, with a premium rate for new logo ARR.

• Competitive on-target earnings, with substantial potential for overachievement.

• 25 days of annual leave in addition to UK bank holidays.

• Remote-first work environment with a travel budget for customer visits and trade events.

• Provision for equipment and home office expenses.

• Opportunity to provide market insights that shape the go-to-market strategy for an expanding UK market.

• Career advancement potential: this position could progress into a UK Sales Manager role as the market develops.