Sales Enablement Lead

This is a fully remote position, open to applicants in Nevada.

📋 Description

• Take ownership of and formulate the enablement strategy for a designated product, platform, or segment domain, ensuring all enablement solutions are rooted in extensive expertise within that particular area.

• Serve as the primary enablement partner to Sales leadership, collaborating on priorities, pipeline requirements, and performance outcomes.

• Ensure readiness throughout the entire revenue lifecycle, which includes prospecting, qualification, discovery, demonstration, proposal, and expansion.

• Identify specific readiness gaps within the domain and establish targeted enablement strategies to enhance execution and results.

• Convert capabilities within their designated product, platform, or segment domain into clear, domain-specific value propositions, use cases, and customer outcomes.

• Define the positioning of solutions across various segments, personas, and sales motions.

• Ensure messaging aligns with the unique needs, challenges, and purchasing behaviors associated with their specific product, platform, or segment domain.

• Establish competitive positioning and differentiation unique to the domain.

• Develop sales plays, discovery approaches, and deal strategies that are specific to their product, platform, or segment domain.

• Translate product or segment solutions into role-specific execution for SDRs, BDRs, Account Executives, Partners, and Solution Engineering.

• Ensure that all sales motions and execution frameworks are adapted to the specific realities of their product, platform, or segment domain, including customer use cases and deal dynamics.

• Enable repeatable and scalable execution models that facilitate pipeline generation, deal progression, and expansion within the domain.

• Define and oversee all enablement solutions for their specific product, platform, or segment domain, ensuring alignment with domain expertise and field execution needs.

• Establish requirements and direction for enablement assets specific to their product, platform, or segment domain, including Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, and Deal support materials.

• Ensure all assets are developed to reflect real-world execution within their specific product, platform, or segment domain, including customer scenarios, industry nuances, and sales motions.

• Collaborate with Content, Learning Design, and Demo Excellence teams to operationalize and deliver these solutions.

• Partner with Product Management, Product Marketing, Sales, Revenue Delivery, and Revenue Operations to ensure enablement aligns with roadmap, messaging, and go-to-market priorities.

• Work alongside other Enablement Leads to ensure consistency and alignment across product and segment domains.

• Ensure both horizontal and vertical alignment so that solutions are globally consistent yet locally relevant.

• Gather insights, feedback, and performance data specific to the domain from the field.

• Identify gaps in positioning, messaging, and execution specific to the domain and drive improvements.

• Continuously refine enablement solutions to adapt to evolving customer needs, market dynamics, and sales performance.

• Ensure that enablement remains practical, relevant, and directly connected to field success.

⛳️ Requirements

• Bachelor's degree in a relevant field, or a comparable combination of education and work experience.

• 5-8 years of experience in sales enablement, product enablement, sales strategy, or a related field.

• Experience in B2B technology, SaaS, IoT, or similar industries is highly preferred.

• Proven experience in cross-functional go-to-market environments is required.

• Deep expertise in a particular product, platform, solution area, or customer segment, with the capacity to translate that knowledge into actionable sales enablement strategies.

• Strong understanding of sales enablement principles, value-based and solution selling, along with the complete revenue lifecycle from prospecting through expansion.

• Demonstrated ability to develop domain-specific enablement solutions, including sales plays, messaging frameworks, competitive positioning, and execution tools.

• Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) are considered advantageous.

• Certifications related to enablement or product are considered beneficial.

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus and parental leave top-up program.

• Online learning and networking opportunities.

• Electric vehicle purchase incentive program.

• Competitive medical and dental benefits.

• Retirement savings program.