Sales Enablement Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership and shape the enablement strategy for a designated product, platform, or segment domain, ensuring that all enablement solutions are rooted in comprehensive expertise in that particular area.

• Serve as the main enablement partner to Sales leadership, coordinating on priorities, pipeline requirements, and performance metrics.

• Guarantee readiness throughout the entire revenue lifecycle, encompassing prospecting, qualification, discovery, demo, proposal, and expansion.

• Identify readiness gaps specific to the domain and establish targeted enablement strategies to enhance execution and outcomes.

• Convert capabilities within their distinct product, platform, or segment domain into clear value propositions, use cases, and customer outcomes.

• Define the positioning of solutions across segments, personas, and sales motions.

• Ensure that messaging addresses the unique needs, challenges, and purchasing behaviors related to their specific product, platform, or segment domain.

• Establish competitive positioning and differentiation tailored to the domain.

• Develop domain-specific sales plays, discovery techniques, and deal strategies that align with their specific product, platform, or segment domain.

• Translate product or segment solutions into role-specific execution for SDR, BDR, Account Executives, Partners, and Solution Engineering.

• Ensure that all sales motions and execution frameworks are customized to the realities of their specific product, platform, or segment domain, including customer use cases and deal dynamics.

• Enable scalable and repeatable execution models that support pipeline generation, deal progression, and expansion within the domain.

• Define and take ownership of all enablement solutions for their specific product, platform, or segment domain, ensuring alignment with domain expertise and field execution needs.

• Establish requirements and guidance for enablement assets specific to their product, platform, or segment domain, including: Sales playbooks, Messaging frameworks, Demo strategies and flows, Competitive positioning guides, Objection handling frameworks, Discovery guides, and Deal support materials.

• Ensure that all assets are designed to reflect real-world execution within their specific product, platform, or segment domain, encompassing customer scenarios, industry nuances, and sales strategies.

• Collaborate with Content, Learning Design, and Demo Excellence teams to implement and deliver these solutions.

• Partner with Product Management, Product Marketing, Sales, Revenue Delivery, and Revenue Operations to ensure enablement aligns with roadmap, messaging, and GTM priorities.

• Work with other Enablement Leads to maintain consistency and alignment across product and segment domains.

• Ensure both horizontal and vertical alignment so that solutions are globally consistent yet locally relevant.

• Collect domain-specific insights, feedback, and performance data pertaining to their specific product, platform, or segment domain.

• Identify gaps in positioning, messaging, and execution specific to the domain and implement improvements.

• Continuously enhance enablement solutions to reflect changing customer needs, market dynamics, and sales performance.

• Ensure that enablement remains practical, relevant, and directly linked to field success.

⛳️ Requirements

• Bachelor's degree in a relevant field, or an equivalent combination of education and work experience.

• 5-8 years of experience in sales enablement, product enablement, sales strategy, or a related area.

• Experience in B2B technology, SaaS, IoT, or similar sectors is highly preferred.

• Proven experience in cross-functional go-to-market environments is essential.

• In-depth expertise in a particular product, platform, solution area, or customer segment, with the capability to translate that knowledge into actionable sales enablement strategies.

• Strong understanding of sales enablement principles, value-based and solution selling, and the complete revenue lifecycle from prospecting to expansion.

• Demonstrated ability to develop domain-specific enablement solutions, including sales plays, messaging frameworks, competitive positioning, and execution tools.

• Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) are considered an asset.

• Certifications related to enablement or product are viewed as an advantage.

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus and parental leave top-up program.

• Online learning and networking opportunities.

• Electric vehicle purchase incentive program.

• Competitive medical and dental benefits.

• Retirement savings program.