Sales Director, New Business – UK Healthcare

📋 Description

• Identify and engage NHS organizations, including Trusts, ICBs, Cancer Alliances, and national bodies through proactive cold outreach to create new opportunities.

• Cultivate strategic relationships at the executive level by establishing strong connections with C-level NHS stakeholders and Transformation/Programme Directors.

• Advance early-stage engagements by converting already engaged leads into a qualified pipeline through effective warm outreach.

• Take full ownership of end-to-end sales processes, managing everything from initial engagement to contract signing.

• Establish a market presence by building credibility within the NHS ecosystem through networking, events, and referrals, positioning Digital Workforce as the premier automation and AI partner for the NHS.

• Generate and maintain a high-quality pipeline that aligns with growth targets.

⛳️ Requirements

• At least 3–5 years of experience selling to the NHS (preferably 5+), with a demonstrated history of closing new logo sales.

• Proven ability to independently build a pipeline and finalize complex deals involving multiple stakeholders.

• In-depth understanding of Trust structures, ICBs, and the NHS funding and priority landscape.

• A robust existing network within NHS Trusts, ICBs, and NHS Bodies.

• Experience in automation, AI, digital transformation, enterprise SaaS, or consulting services is highly regarded.

• Strong commercial acumen, negotiation abilities, and stakeholder management skills.

• Demonstrated autonomy, discipline, and ownership in managing sales cycles.

🏝️ Benefits

• An opportunity to join a leading provider of enterprise-grade automation and AI solutions with a strong growth trajectory.

• A chance to play a crucial role in the dynamic, high-performing UK healthcare team that is central to the company's strategy.

• The ability to drive significant transformation across the NHS through automation and AI initiatives.

• An international work environment that fosters collaboration and teamwork.

• Support for continuous learning and personal development.