Retention Strategist – DTC eCommerce

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the retention strategy within your client portfolio, including flows, campaigns, segmentation, SMS, and lifecycle management.

• Leverage data to pinpoint the most impactful opportunities in each account and develop a comprehensive plan to seize them.

• Guide and communicate effectively with your team (email specialist + designer) to ensure smooth execution without micromanagement.

• Manage client relationships through monthly reporting, strategy presentations, and addressing challenging conversations when performance declines.

• Look beyond in-platform metrics - link your efforts to LTV, repeat purchase rates, CAC payback, and contribution margins.

• Collaborate across departments with paid social and Google teams on multi-channel clients.

• Stay informed about platform updates, emerging tools, and effective practices within the DTC retention field.

⛳️ Requirements

• A minimum of 2 years of practical experience with Klaviyo managing DTC eCommerce accounts, including flows, campaigns, segmentation, and deliverability.

• A proven history of achieving measurable retention outcomes for real brands - you focus on results rather than activities.

• Strong commercial acumen - you prioritize revenue and profit over mere open rates and click-throughs.

• Experience in client-facing roles - you are at ease in managing relationships, presenting strategies, and handling difficult discussions.

• Experience in managing or leading a small team or pod.

• Excellent project management abilities - you proactively meet deadlines without needing reminders.

• Exceptional written and verbal communication skills.

• Experience with SMS via Klaviyo or Postscript is a significant advantage.

• Familiarity with analytics tools beyond Klaviyo, such as Hiro Analytics, Triple Whale, or similar is a bonus.

• A 2-minute introductory video is required for consideration - applications without a video will not be reviewed.

🏝️ Benefits

• Base salary ranging from $75,000 to $95,000 based on experience.

• A dedicated execution team to allow you to concentrate on strategic initiatives.

• Access to top-tier tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot.

• Monthly training sessions and account reviews with leading DTC marketers and retention experts.

• Genuine opportunities for advancement - we promote internally and are actively expanding this department.

• Work with a diverse portfolio of well-established DTC brands in sectors such as fashion, health & fitness, jewelry, beauty, and more.

• A close-knit team of eCommerce marketers and entrepreneurs, many of whom have previously owned, operated, and exited their own businesses.

• A company culture focused on Kaizen, openness, candor, and a true client-first approach.