Retail Media Buyer

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Take charge of the daily management of Amazon PPC campaigns, which include Sponsored Products, Sponsored Brands, and Display.

• Oversee campaigns on Instacart and other retail media platforms.

• Experiment with new keywords, targeting options, placements, ad formats, beta features, and industry trends.

• Track key metrics such as ROAS, TACoS, CAC, search term reports, impression share, conversion rates/CTR, Brand Analytics/SQP data, and sales performance.

• Convert performance insights into actionable optimizations, focusing on scaling successful campaigns, minimizing wasted expenditure, negating keywords, and reallocating budgets effectively.

• Create and manage Amazon DSP campaigns, audience segments, retargeting strategies, and programmatic display/video approaches.

• Increase reach through non-brand and competitor conquesting campaigns, where permissible.

• Propel profitable month-over-month growth in ad sales and enhance keyword rankings while adhering to budget constraints.

• Collaborate with creative, performance marketing, sales, and marketplace teams to align on budgets, advertising strategies, and creative effectiveness.

• Act as the internal authority on retail media and Amazon advertising.

⛳️ Requirements

• 2–3 years of experience in managing Amazon PPC campaigns, including Sponsored Products, Brands, and Display.

• Demonstrated success in achieving ROAS, TACoS, and CAC targets while increasing profitable ad spend.

• Hands-on experience with Amazon DSP is highly preferred.

• 1–3 years of practical experience with retail media platforms such as Instacart, Criteo, Roundel, WMC, or similar.

• Experience in launching and growing campaigns on retail media platforms.

• Strong understanding of Amazon advertising and retail media metrics along with reporting capabilities.

• Proficient in analyzing search term reports, impression share, and Brand Analytics/SQP data.

• Advanced Excel skills, including pivot tables and VLOOKUP functions.

• Familiarity with AI tools like Claude is considered a significant advantage.

• Ability to independently manage a portfolio and communicate effectively across various functions.

• Must currently possess authorization to work in the United States.

• Must indicate whether future U.S. employment visa sponsorship will be necessary.

🏝️ Benefits

• Comprehensive medical coverage with contributions for dependents.

• Unlimited paid time off (PTO).

• 401k plan with up to a 4% matching contribution.

• Matching contributions for charitable donations.

• Wellness stipend for health or fitness purposes.

• Enrollment options for HSA/FSA/Childcare FSA.

• Investment in both professional and personal development.

• Commuter benefits.

• A work environment that emphasizes autonomy, ownership, flexibility, constructive feedback, and growth opportunities.