Regional Sales Manager

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Formulate and implement annual regional commercial strategies that align with national sales and marketing objectives.

• Oversee shipments, depletions, forecasts, and inventory management to meet volume and profit goals.

• Enhance relationships with distributors and brokers to ensure alignment, accountability, and effective market execution.

• Conduct routine business evaluations and modify plans based on performance data and market trends.

• Utilize Nielsen, NABCA, VIP, Great Vines, and Power BI to identify trends, monitor brand performance, and inform commercial decisions.

• Manage brand visibility, pricing strategies, and trade expenditure to sustain profitability and competitive edge.

• Perform market visits alongside distributor teams to evaluate execution and pinpoint growth opportunities.

• Oversee key account relationships in on-premise, off-premise, and select national accounts.

• Assist in brand education initiatives and coordinate trade visits, ambassador activities, and regional events.

• Collaborate with internal compliance, marketing, and sales strategy teams on brand registrations, activation tools, and market programs.

• Represent the company at industry events, conferences, and local market engagements.

• Travel 50%–75% within the assigned region, including IL/WI/MN/TX/OK.

• Perform additional duties as required.

⛳️ Requirements

• Bachelor’s Degree in Business, Marketing, or a related discipline.

• 5–7 years of experience in beverage alcohol sales; experience in spirits is preferred.

• Proven sales history with a demonstrated ability to achieve or surpass targets.

• Strong experience in distributor management and understanding of the 3-tier system dynamics.

• Excellent communication, presentation, negotiation, and relationship-building abilities.

• Strong analytical skills and proficiency in CRM systems and Microsoft Office applications.

• Capable of creating effective trade marketing tools and executing structured sales processes.

• Highly organized, self-motivated, and adept at managing multiple priorities.

• Experience with startup or emerging brands is preferred.

• Experience working across various states or regions is preferred.

• Must be able to communicate clearly, operate a computer, and navigate diverse market environments.

• Must be capable of regularly standing, walking, bending, and lifting during market visits and field activities.

🏝️ Benefits

• Medical & Dental Insurance (options available for dependents).

• Basic Term Life and AD&D Insurance.

• Short Term Disability Insurance.

• Flexible Spending Account.

• Employee Assistance Program.

• Paid Time Off (PTO).

• 401k Match.

• Paid Caregiver Leave.

• Profit Sharing.