Regional Sales Director, Channel Sales

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement a thorough channel sales strategy aimed at meeting revenue objectives.

• Identify, recruit, and onboard new channel partners, including agencies, system integrators, and consultancies.

• Negotiate and oversee partner agreements, ensuring terms are advantageous for both parties.

• Establish robust, trusted relationships with channel partners, serving as their main point of contact and advocate.

• Collaborate with customer success teams to provide continuous training, enablement, and support that fosters partner success.

• Educate partners on Semrush's value proposition, sales strategies, and objection handling to enhance channel competency.

• Identify and pursue growth opportunities with current channel partners, including client package add-ons.

• Facilitate both co-selling and resale expansion opportunities.

• Create a joint business plan with partners that encompasses sales targets, certification development, and marketing initiatives.

• Build and monitor a sales pipeline associated with each channel partner in line with the joint business plan.

• Analyze market trends and the competitive landscape to uncover new channel opportunities and guide channel investments.

• Represent Semrush at industry events, conferences, and partner meetings.

⛳️ Requirements

• Over 5 years of experience in B2B sales or business development, including at least 2 years in channel sales or partner management.

• Proven track record of recruiting, onboarding, and driving revenue through a channel ecosystem.

• Strong understanding of SaaS business models and channel go-to-market strategies, including reselling, referrals, and co-selling.

• Exceptional communication, presentation, negotiation, and interpersonal skills.

• Ability to operate independently as well as collaboratively within a fast-paced team environment.

• Results-driven with a strong emphasis on achieving and surpassing sales goals.

• Proficient with CRM software, such as Salesforce, and channel partner management tools.

• Willingness to travel as required.

🏝️ Benefits

• Health insurance

• Travel insurance

• Employee Assistance Program

• Employee Resource Groups

• Paid parental leave

• Relief Fund