Regional Marketing Manager, Gastroenterology

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Develop and enhance marketing initiatives on both national and regional levels, in alignment with the Annual Strategic Brand Plans.

• Oversee projects throughout the promotional review process, adhering to regulatory standards and AbbVie procedures.

• Manage the strategy, execution, and budgeting for conventions, consulting with External Experts, advisory boards, and commercial peer-to-peer education programs.

• Assess marketing tactics and suggest opportunities for brand optimization to leadership.

• Provide valuable insights for marketing strategy, resource efficiency, and tactic development.

• Collaborate with field leadership to enhance the implementation of marketing strategies.

• Analyze market drivers, competitive landscapes, provider dynamics, and competitive intelligence within the designated geography.

• Coordinate the deliverables from both external vendors and internal departments.

• Cultivate and strengthen relationships with External Experts, emerging leaders, patient associations, and professional organizations.

• Create regional engagement plans and implement tactics for External Expert engagement.

• Connect AbbVie Integrated Brand Teams with collaboration opportunities across various stakeholder groups.

⛳️ Requirements

• Bachelor’s Degree.

• Minimum of 2 years of experience in Immunology is preferred.

• Previous experience in sales, sales management, or marketing.

• Gastroenterology experience is preferred.

• Exceptional verbal and non-verbal communication and presentation skills.

• Experience in collaborating with integrated, cross-functional teams and influencing without direct authority.

• Ability to navigate matrix organizations based in the field and headquarters.

• Capability to thrive in a fast-paced environment.

• Knowledge of regulations and standards impacting pharmaceutical products.

• Willingness to travel up to 75% of the time, including evenings and weekends.

• Valid driver’s license.

• Must pass a pre-employment drug screening test and meet safe driving requirements.

🏝️ Benefits

• Paid time off (vacation, holidays, sick leave).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan.

• Eligibility to take part in long-term incentive programs.

• Potential bonuses, commissions, incentives, and other compensation at the Company's discretion.

• Remote work flexibility.