Regional Marketing Manager

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Create and implement regional marketing strategies for CELSIUS®, ALANI NU®, and ROCKSTAR® that align with national goals and local sales targets.

• Recognize market opportunities, cultural trends, and activation tactics that promote regional growth.

• Develop quarterly activation schedules to enhance consumer trials, boost retail conversions, and increase food service market share.

• Maximize market investments and the activation mix to achieve optimal reach, engagement, and efficiency.

• Collaborate with sales teams and distributors to prioritize retail goals, account prospects, and distribution aims.

• Foster food service expansion through sampling initiatives, partnerships, and targeted activations.

• Provide marketing assistance for key account strategies and specific market opportunities.

• Manage regional marketing budgets, including forecasting, spending, invoices, compliance, reporting, and ROI analysis.

• Evaluate the effectiveness of activations and refine investments based on performance metrics.

• Assist in product forecasting, inventory management, and allocation of regional resources.

• Lead regional activations, sponsorships, sampling initiatives, and experiential marketing efforts.

• Supervise and mentor assigned team members.

• Coordinate with agencies, vendors, and field resources to ensure consistent implementation.

• Oversee regional logistics, inventory control, warehouse operations, and activation resources.

• Monitor and report on regional performance metrics, including consumer reach, sampling effectiveness, engagement, productivity, activation mix, and retail conversion rates.

• Utilize market insights and reporting tools to pinpoint optimization opportunities and provide summaries and recommendations.

• Collaborate with Marketing, Sales, Operations, distributors, community groups, retail partners, food service operators, and agencies.

• Assist in national initiatives and regional priorities using market insights and consumer feedback.

⛳️ Requirements

• 3–5 years of experience in field marketing, experiential marketing, regional marketing, or similar roles in CPG, beverage, food service, or related industries.

• Proven experience in developing and executing integrated marketing programs.

• Experience collaborating with sales organizations and distributor networks.

• Willingness to travel domestically up to 30% within the Northeast Region.

• Demonstrated ability to manage multiple projects and achieve measurable business results.

• Strong skills in strategic planning, project management, organization, analysis, and problem-solving.

• Excellent communication and relationship-building skills.

• Ability to link field marketing efforts to business outcomes while managing competing priorities.

• Self-motivated with a keen eye for detail and accountability.

• A valid U.S. Driver’s License is required.

• Must successfully pass an MVR (Motor Vehicle Record) screening.

• Capable of lifting up to 25 pounds and standing for extended periods during activations and events.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision coverage.

• Long- and short-term disability insurance.

• Life insurance provided.

• 10 vacation days per year, in accordance with the accrual policy.

• 11 paid holidays by the company.

• 401(k) plan with company matching.

• Identity theft protection and legal services.

• Potential eligibility for bonuses.

• Possible eligibility for Restricted Stock Units.