Regional Marketing Manager

This is a fully remote position, open to applicants in Connecticut, +5 more states.

📋 Description

• Create and implement regional marketing strategies for CELSIUS®, ALANI NU®, and ROCKSTAR® that align with national goals and local sales targets.

• Discover market opportunities, cultural moments, and activation strategies that drive regional growth.

• Develop quarterly activation calendars to enhance consumer trials, improve retail conversion, and increase food service penetration.

• Optimize market investments and activation strategies to maximize reach, engagement, and efficiency.

• Collaborate with regional sales teams and distributor partners on retail priorities, account opportunities, and distribution goals.

• Foster food service growth through sampling programs, partnerships, and targeted activations.

• Provide marketing support for key account initiatives and market-specific opportunities.

• Oversee regional marketing budgets, including forecasting, spending, invoicing, compliance, reporting, and ROI.

• Monitor activation effectiveness and refine investments based on performance data.

• Assist with product forecasting, inventory management, and resource allocation.

• Lead regional activations, sponsorships, sampling programs, and experiential initiatives.

• Manage and develop assigned team members, ensuring accountability, prioritization, and execution excellence.

• Collaborate with agencies, vendors, and field resources for consistent implementation.

• Supervise regional logistics, inventory, warehouse operations, and activation assets.

• Track and report on performance metrics such as reach, sampling volume, engagement efficiency, productivity, activation mix, and retail conversion impact.

• Utilize market insights and reporting tools to identify optimization opportunities and provide recaps and recommendations.

• Work together with Marketing, Sales, Operations, distributors, community organizations, retail partners, food service operators, and agencies.

• Support national initiatives and regional priorities while contributing valuable market insights and consumer feedback.

⛳️ Requirements

• 3–5 years of experience in field marketing, experiential marketing, regional marketing, or similar roles within CPG, beverage, food service, or a related industry.

• Proven experience in developing and executing integrated marketing programs.

• Experience collaborating with sales organizations and distributor networks.

• Willingness to travel domestically up to 30% within the region.

• Demonstrated ability to manage multiple projects and achieve measurable business results.

• Strong skills in strategic planning, project management, organization, analysis, and problem-solving.

• Exceptional communication and relationship-building skills.

• Capability to link field marketing activities to business performance while managing multiple priorities in a fast-paced environment.

• Self-motivated with a keen attention to detail and accountability.

• A valid U.S. Driver’s License is required.

• Must successfully pass an MVR (Motor Vehicle Record) screening.

• Ability to lift up to 25 pounds and stand for extended periods as necessary for activations and events.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision benefits.

• Long- and short-term disability coverage.

• Life insurance policy.

• 10 vacation days per year, subject to accrual policy.

• 11 company-paid holidays.

• 401(k) plan with company match.

• Identity theft protection and legal services.

• Potential eligibility for bonuses.

• Possible eligibility for Restricted Stock Units (subject to company plans).