Regional Marketing and Sales Director

This is a fully remote position, open to applicants in Illinois, +1 more state.

📋 Description

• Develop and manage both long-term and short-term strategies for brand positioning, promotional activities, and sales initiatives for designated communities and/or health centers.

• Meet and surpass sales, marketing, and occupancy objectives.

• Offer strategic guidance on brand development and positioning, the creation and execution of marketing plans, operational/product enhancements, pricing advice, and staffing solutions.

• Collaborate with operations directors, executive directors, community marketing and sales teams, community staff, and advertising partners to formulate strategic and tactical marketing plans.

• Direct community sales personnel in implementing sales strategies and activities that align with occupancy and move-in targets across independent living, assisted living, health centers, and memory care.

• Identify training needs and conduct training sessions for marketing and sales teams, including training on sales systems.

• Support the recruitment, selection, onboarding, training, and performance management of community marketing, sales, and outreach staff.

• Provide recommendations for budgeting related to sales, closings, attrition, occupancy, and marketing and sales expenses.

• Promote LCS marketing and sales best practices while maintaining LCS Quality Standards.

• Utilize or suggest LCS resources, systems, and ancillary business lines, including Market Research, LCS Advertising, CPS, Insight, and Salesforce.

• Engage with board/owner clients through meetings, strategic planning sessions, home office client visits, and other client-focused events.

• Develop and implement initiatives that enhance market presence and drive profitable outcomes.

• Participate in LCS ExSell Sales System modules as a trainer and/or coach.

• Lead and take part in business meetings, conferences, and corporate events.

⛳️ Requirements

• Bachelor’s degree and a minimum of 5 years of multi-community marketing/sales experience in senior housing.

• Proven experience with CRM systems, reporting, and data analysis, preferably with Life Care Services' Salesforce system.

• Experience in recruiting, training, supervising, and motivating marketing, sales, and outreach personnel.

• Excellent verbal and written communication skills.

• Capable of effective communication with residents, families, vendors, community and corporate staff, and owners/boards.

• Proficient public speaking and presentation skills.

• Familiarity with the Microsoft Windows operating environment, Microsoft Office Suite, and email programs.

• Extensive knowledge and experience in sales and marketing techniques with a proven track record of driving sales and marketing performance.

• Successful completion of a post-offer background check, including references, is required.

• Expected travel frequency: 75-100%.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Paid vacation time.

• Medical insurance coverage.

• Dental insurance options.

• Life insurance policies.

• Disability insurance plans.

• 401(K) plan with company matching contributions.

• Paid parental leave.

• A culture that values inclusivity and collaboration.

• Opportunities for charity and community involvement.

• Exceptional career advancement prospects.

• Ongoing opportunities for professional development.