Regional Director of Client Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of marketing initiatives for a specific region within the U.S.

• Cultivate and manage relationships while providing strategic marketing insights for utility clients and their customers.

• Collaborate to implement business-enhancing programs throughout the region.

• Create and sustain a top-tier, data-informed, results-oriented playbook.

• Tailor marketing strategies to fit the unique needs of each client and program.

• Act as a cross-functional collaborator and project leader for the regional leadership team.

• Direct strategic planning and ensure effective program budget management across the region.

• Identify high-potential customer segments and personas, while overseeing ongoing plan implementation.

• Guide the regional team in developing programs that enhance client KPIs, reduce acquisition costs, and meet brand, customer, and financial goals.

• Detect and address at-risk clients and program RFPs.

• Manage digital, mass media, and event marketing campaigns in collaboration with internal staff and external advertising agencies.

• Establish marketing best practices and strive for continuous improvement.

• Report campaign performance to stakeholders and assist in resource planning and managing customer expectations.

• Launch campaigns, create strategy briefs, and oversee creative requests through the marketing project management system.

• Evaluate, analyze, and communicate promotional outcomes while identifying opportunities for enhancement and innovation.

• Provide daily leadership, coaching, and mentorship to direct reports.

• Guide department personnel in personal and long-term development objectives.

• Align team capabilities with the requirements of programs.

• Build and nurture a high-performing, client-focused team culture.

⛳️ Requirements

• Bachelor's degree from an accredited institution in marketing, communications, business, or a related discipline.

• At least 10 years of experience in the marketing field.

• Minimum of 5-7 years of supervisory experience.

• A minimum of 5-7 years of client management experience within a marketing role.

• Proven experience leading a cross-functional marketing team to achieve substantial pipeline results and conversion rates in both B2B and B2C markets.

• Experience in managing multiple accounts, client relationships, business development, and staff oversight.

• Background in leading a team, motivating employees, and driving results, preferably in a remote setting.

• Documented success in setting and meeting strategic objectives.

• Expertise in digital marketing, CRM, SEO, and analytics.

• Capability to forecast, develop, and adhere to a marketing budget.

• Established record of operational proficiency.

• Strong problem-solving capabilities.

• Skill in analyzing and interpreting data to resolve practical challenges.

• Excellent client service and communication skills.

• High emotional intelligence in client management and leadership of personnel.

• Dedication to diversity and inclusion.

• Willingness to travel up to 25–30% of the time.

• An advanced degree in a related field is preferred.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Retirement benefits

• Paid time off

• Paid holidays

• Additional company-sponsored benefits and programs