Regional Director, Affiliate & Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement regional affiliate and influencer marketing strategies that align with the company's growth objectives.

• Create regional market plans to enhance brand awareness, customer acquisition, and revenue through partnerships with creators.

• Identify new trends, platforms, communities, and opportunities within the creator economy.

• Establish scalable systems for acquiring, onboarding, engaging, and retaining creators.

• Define regional growth targets, budgets, and performance objectives.

• Build and sustain a robust pipeline of influencers, creators, ambassadors, affiliates, and community partners.

• Lead strategies for sourcing creators across various platforms, including social media, content communities, niche groups, and industry networks.

• Manage relationships with key influencers, affiliate partners, agencies, and ecosystem partners.

• Develop partnership programs that boost creator engagement and revenue contributions.

• Oversee creator communications, performance evaluations, and retention strategies.

• Monitor and optimize key performance metrics, including revenue generated, customer acquisition costs, conversion rates, affiliate activation rates, creator engagement, and campaign ROI.

• Build and manage regional affiliate/influencer teams as the business expands.

• Recruit, train, and mentor affiliate managers, creator managers, and partnership specialists.

• Design influencer campaigns, ambassador programs, and affiliate initiatives.

⛳️ Requirements

• A minimum of 5 years of experience in affiliate marketing, influencer marketing, creator partnerships, digital marketing, partnerships, or business development.

• Proven track record of building influencer or affiliate programs from strategy to execution.

• Strong understanding of social media platforms, creator ecosystems, and digital communities.

• Experience in recruiting, managing, and scaling creator or partner networks.

• A strong commercial mindset with experience in managing revenue-focused programs.

• Ability to negotiate partnerships and cultivate long-term relationships.

• Experience in analyzing marketing performance data and optimizing campaigns.

• Exceptional communication, presentation, and stakeholder management skills.

🏝️ Benefits

• Competitive contractor compensation package based on experience, market expertise, and regional impact.

• Performance-based earning opportunities linked to measurable growth outcomes.

• Flexible engagement structure allowing autonomy in managing regional strategies and partnerships.

• Opportunity to earn additional incentives based on the success of affiliate, influencer, and partnership performance.

• Exposure to a high-growth environment with the chance to build and scale a regional creator ecosystem.

• Access to collaborative opportunities with global teams, partners, and industry networks.

• Potential for expanded responsibilities and increased earning opportunities as the business grows.