Regional Business Development Manager – On Trade

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• KPI Ownership: Accountable for achieving targets related to revenue, distribution, new business, and product availability.

• Joint Business Plans (JBPs): Formulating collaborative growth strategies with key customers to ensure mutual returns on investment for both A.G. Barr and the client.

• New Business: Discovering and securing new stockists while negotiating commercial terms that safeguard profit margins.

• Supply Chain & Forecasting: Overseeing the complete flow of stock—from the factory to the warehouse, and ultimately to the retail shelf—to ensure products are consistently available.

• Activation: Implementing promotional campaigns and significant seasonal initiatives, ensuring high visibility and 'point of purchase' awareness (e.g., menu placements and displays).

• Budget Oversight: Administering promotional and trade investment budgets to guarantee that all deals remain profitable for the organization.

• Insight-Led Selling: Leveraging category data and consumer insights to influence clients and enhance sales performance.

• Stakeholder Management: Establishing long-lasting partnerships with buyers, marketing teams, and internal stakeholders.

• Reporting: Managing all administrative tasks, internal communications, and account reviews to ensure alignment among all parties regarding business decisions.

⛳️ Requirements

• Extensive experience in FMCG or strategic sales, ideally in Key Account Management.

• Direct experience within the UK/Local On-Trade drinks sector and cocktails is preferred but not mandatory (e.g., spirits, beer, wine, soft drinks).

• Proven history of meeting and surpassing challenging sales targets with a strong emphasis on New Business.

• Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Capable of learning new software (Cognos, IRI/Kantar, Demantra).

• Comfortable working with sales data and managing budgets.

• Highly organized.

• Strong communication skills (especially in remote settings).

🏝️ Benefits

• Annual bonus linked to both business and individual performance.

• Defined contribution Pension plan.

• 34 days of holiday.

• Flexible holiday trading options.

• Flexible cash pot for benefit expenditures.

• Healthcare Cash Plan.

• Flexible benefits such as discounts & cashbacks, gym memberships, technology purchases, etc.

• Life assurance coverage.

• Save as you earn scheme.

• Staff sales discount.

• Complimentary AG Barr products during working hours and staff sales.

• Annual salary review.

• Ongoing professional development opportunities and access to Learning and Development programmes and resources.