Recruitment Marketing Strategist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop and enhance a scalable recruitment marketing funnel and playbook aimed at high-volume candidate acquisition.

• Assess and optimize paid advertising performance, focusing on budget distribution, channel selection, and campaign ROI to achieve hiring goals.

• Strengthen the employer value proposition and recruitment messaging tailored for talent in LATAM and Caribbean regions.

• Create campaigns for candidate nurturing, retargeting, and re-engagement.

• Construct dashboards and analytics utilizing attribution modeling, funnel analysis, A/B testing, and cost-per-acquisition metrics.

• Provide insights on regional differences, labor market trends, and candidate behaviors throughout LATAM and the Caribbean.

• Collaborate with the internal team to document playbooks and best practices while facilitating knowledge transfer.

• Evaluate recruitment operations and processes, assisting in the implementation of performance enhancements.

⛳️ Requirements

• Over 7 years of hands-on experience in recruitment marketing, talent acquisition, employer branding, or similar hiring-focused marketing roles.

• Proven experience managing high-volume recruitment campaigns that produce thousands of applications each month.

• Demonstrated success in enhancing paid acquisition strategies to improve hiring results.

• Significant experience with the labor markets in Latin America and the Caribbean, including regional and cultural insights.

• Fluent in English, both written and spoken, at a C1 level or above.

• Practical expertise with LinkedIn Ads, paid media platforms, email marketing, and recruitment funnels.

• Skilled in attribution modeling, funnel analytics, A/B testing, and measuring cost-per-applicant.

• Comfortable working autonomously in a fully remote setting with English-speaking stakeholders.

• Experience in staffing, BPO, high-volume hiring, or talent marketplaces is preferred.

• Familiarity with candidate CRM, lifecycle marketing, or remarketing automation is advantageous.

• Prior experience in consulting, interim, or fractional roles is preferred.

• Experience supporting Caribbean hiring markets in addition to LATAM is preferred.

• Knowledge of employer brand measurement or talent brand tracking is preferred.

• Advanced skills in dashboarding and reporting are preferred.

🏝️ Benefits

• Flexible schedule.

• Remote work.

• Independent contractor engagement.

• 5–6 month engagement.

• Compensation paid in USD.