Qualitative Research Director

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee qualitative research initiatives from proposal to delivery, utilizing IDIs, focus groups, shopalongs, ethnography, and online sessions.

• Facilitate qualitative research both in-person and digitally.

• Maintain senior client relationships and keep stakeholders updated.

• Develop a thorough understanding of clients' businesses and pinpoint revenue opportunities through technology.

• Participate in fieldwork and client meetings, including travel across the US at least once a month.

• Manage multiple projects, establish objectives for junior staff, and evaluate outputs for quality assurance.

• Oversee project profitability, budgeting, and forecasting.

• Lead qualitative proposal development with support from senior colleagues.

• Transform findings into clear, engaging narratives, reports, and presentations.

• Provide guidance to clients on qualitative strategies and advocate for digital and technology-driven methods.

• Serve as the presentation sign-off authority and uphold best-practice standards.

• Address issues promptly and keep clients informed.

• Mentor and nurture team members.

• Report directly to the Vice President.

⛳️ Requirements

• Extensive experience in managing qualitative research projects, preferably acquired at a market research agency.

• Comprehensive knowledge of qualitative research methodologies, along with a strong grasp of quantitative methods.

• Significant hands-on moderation experience, both in-person and online, across IDIs, focus groups, shopalongs, ethnographic interviews, and online qualitative sessions.

• Demonstrated leadership abilities, with a history of mentoring and developing others.

• Exceptional project management skills, including team coordination and managing multiple moderators.

• Experience in managing client accounts and recruitment vendors.

• Proven ability to deliver precise strategies and insights under tight timelines and quick turnaround requirements.

• Passion for in-person fieldwork and client interactions, including travel across the US at least once a month.

• Strong senior-level client management and storytelling capabilities.

• Commercial awareness, including an understanding of project margins.

• Sound judgment regarding research methodologies, particularly in evaluating the value of technology and AI.

• Ability to work independently while seeking senior support when necessary.

• Familiarity with qualitative analysis tools such as CoLoop is advantageous.

• Experience in Shopper Research is a plus.

• Background in advocating for digital and technology-enhanced research methods is beneficial.

• Experience in conducting workshops or activation sessions is an asset.

• Previous participation in proposals or sales processes is advantageous.

• Must reside in Ontario, Canada.

• Visa sponsorship is not available.

🏝️ Benefits

• Bonus scheme.

• Flexible working arrangements.

• Health package.

• Team and company social events.

• Opportunities for career development.

• Commitment to equal opportunities, workplace diversity, and inclusion.